The B2C Marketing Agency Built For How People Actually Buy
21 Degrees Digital is a B2C marketing agency that runs brand and performance as one data-led system for consumer brands. We make shoppers notice you, want you and buy you. Then we make them come back.
Selling to consumers has never been noisier. If any of these sting, you're in the right place.
01
Your acquisition costs keep climbing. Every quarter the ads cost more and the ROAS maths gets uglier. Scaling spend without scaling waste feels impossible.
02
Performance alone has stopped scaling. You've squeezed the funnel dry. More budget in, diminishing returns out. Something's missing, and it's demand.
03
Brand and performance are fighting over one budget. One team wants awareness, the other wants ROAS by Friday. Nobody's running them as one system, so both lose.
04
Consumers find products in AI answers now. From generative search results to social discovery. If your visibility strategy still starts and ends with ten blue links, you're invisible where buying decisions start.
05
Seasonal demand gives you whiplash. Peak season arrives and you're not ready. Quiet season arrives and the spend keeps burning. The curve runs you, not the other way round.
06
Too many channels, no one owning the picture. Your own site, marketplaces, retail, social shops. Separate agencies, separate reports, zero joined-up thinking.
Brand builds demand. Performance captures it. We do both.
21 Degrees Digital is a B2C marketing agency, and B2C marketing is how brands sell directly to consumers. It builds awareness, desire and trust, then converts that attention into sales and repeat customers. Most agencies pick a lane. Performance shops chase this month's ROAS until the well runs dry. Brand shops make lovely films nobody can measure. We think that's a false choice, so we refuse to make it. Our Outcome Marketing approach starts with your audience, not your channels. We work out who your buyers are, where they spend their attention and what makes them choose. Then we build the brand activity that creates demand and the performance activity that captures it, run by one team, measured against one number: revenue.
Proof that actually means something
£1.52MQ1 revenue for a consumer cleaning brand, up from £322k the year before, at 8× ROAS
£183,524year-one organic revenue for a sustainable flooring brand we built from zero
£12.40cost per enquiry for a Leeds childcare group, against a customer lifetime value near £30k
Real clients. Real numbers. Marketing measured in revenue, not vanity metrics.
What you get
Marketing that pays for itself, then keeps paying
Revenue that compounds
Not a spike when the ads are on. Organic rankings, brand searches and repeat buyers that stack month after month.
A blended CAC you can live with
When brand does the heavy lifting, every paid click costs less and converts better. That's the whole trick.
Demand you actually own
Branded search, direct traffic, a customer list, a community. Assets nobody can outbid you for.
Proof that opens bigger doors
Strong DTC numbers are how consumer brands win retail listings and trade buyers. We've walked brands through that exact door.
What we do for consumer brands
Brand and performance, run together and briefed by data. Here's what 21 Degrees brings to your consumer brand.
Own the searches your customers actually make, from best and versus queries to the AI answers replacing them. Technical, content and generative engine optimisation in one programme.
Scroll-stopping product video, brand films and design that make shoppers feel something.
What lands on your desk
Numbers that mean something. Revenue, CAC and ROAS in plain English, not a 40-tab spreadsheet.
One strategy across every channel. Brand and performance pulling in the same direction, on purpose.
A team who answers. Real humans in Leeds who pick up the phone and tell you the truth.
Trusted by brands consumers love
21 Degrees Digital is the B2C marketing agency that runs brand and performance as one. We're Leeds-based and UK-wide, a Google Partner, HubSpot Solutions Partner and SEMrush Partner, and BizX Best Marketing Campaign winners in 2024 and 2023, both for consumer brands.
Real results.
Urbane Lettings, one brand with two moods
Metrics
Property, in a market full of beige For Sale boards. Urbane wanted an identity with a bit of swagger: premium enough for a penthouse, flexible enough for the day-to-day.
2identity modes: a mono black cut and the full-colour chevron
4touchpoints branded: cards, signage, letterhead and social
Professional Property Letting, lettings with personality
Metrics
Lettings, but make it loud. PPL wanted to stand out in an industry that mostly does not, so we gave them hot pink, turquoise and a branded car you cannot miss.
2signature colours: hot pink and turquoise
4touchpoints branded: car livery, website, social and signage
Jarvie-Khan, discretion by design
Metrics
Private investigators who take trust and justice seriously. The brand had to feel premium and completely discreet, the kind you would trust with something that matters.
1confident, discreet identity, owl mark and all
3touchpoints branded: website, app and guidelines
Holmes & Partners, visas made simple
Metrics
Immigration is stressful enough. This consultancy needed a brand that felt warm, global and reassuring, and a website that made a daunting process feel doable.
1warm, global brand plus a new website
3brand colours defined to the hex: royal blue, off-white and electric orange
Grafted, working products for working men
Metrics
No-nonsense grooming for men who graft. The brief was a brand as blunt as the product: premium, masculine and completely unbothered about fitting in on a pretty shelf.
4touchpoints branded: packaging, subscription box, store and app
1no-nonsense monochrome identity
En Vogue, black, gold and nothing less
Metrics
A watches and jewellery brand where the whole promise is luxury. The identity had to feel expensive from the first glance, without tipping into flashy.
2signature tones: black and gold
4touchpoints branded: magazine, cards, social and guidelines
Bringing the noise: Fan City Sheffield
Metrics
PR for Sheffield’s Devonshire Green fan zone across Euro 2024 and 2026 World Cup activity: 36 pieces of coverage and an estimated 310,000 views.
36pieces of coverage
310,000estimated views
Game on: launching Four Quarters in Newcastle
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Launch PR introducing retro arcade bar Four Quarters to Newcastle, wrapped in a Grade II regeneration story: 28 pieces of coverage.
28pieces of coverage
275,000estimated views
Turning up the volume for Rock N Roll Circus
Metrics
A local and national campaign for one of the UK’s fastest-growing festivals: 39 national hits, 100+ regional and an estimated 854,925 views.
39national hits
100+regional hits
Britpop, reimagined: taking Alex James’ Classical tour national
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A six-month national campaign for Alex James’ Britpop Classical tour, landing 104 pieces of coverage and an estimated 5.95 million reach.
104pieces of coverage
58national hits
Student creativity on the runway
Metrics
An event film capturing the energy and style of the Leeds RAG Fashion Show, showcasing student designs and the spirit of the event.
A camp worth signing up for
Metrics
A reusable promotional film capturing the energy of Soccer School UK’s summer camp, made to drive enrolments year after year.
Memberships up 30%+
Metrics
A series of social-first films for a yoga and wellness brand, capturing the calm of the classes and the community, lifting memberships by more than 30%.
30%+increase in memberships
An event at the Royal Armouries
Metrics
An engaging event film capturing the energy, speakers and audience of a Kokoro Global and The Score event, for use across both brands’ platforms.
The inaugural Leeds Open
Metrics
A high-energy event film for the first Leeds Open kickboxing championships, made to bring the UK community together and drive sign-ups for the next year.
A night out, bottled
Metrics
A fast-paced promo for the launch of Manahatta’s Newcastle venue, capturing the cocktails, lighting, music and atmosphere to drive footfall and bookings.
A £750k venue, captured in full
Metrics
After a £750,000 refurbishment, a Harrogate venue needed photography and video for press, social and sales. We produced 250+ images and a walkthrough film that still markets the venue today.
250+photographs across three floors
£750krefurbishment captured for launch
An emotive film to help people quit
Metrics
A promotional film for Leeds City Council’s Be Smoke Free service, built to drive self-referrals through a family-led, sensitively handled narrative across the city’s channels.
70%increase in clicks to the council’s self-referral sign-up page
Up to 15x more search impressions
Metrics
Two clinics in a competitive market needed to be found by patients searching locally. A data-driven SEO programme multiplied their visibility across the key orthodontic terms in twelve months.
15xmore impressions for ‘orthodontist near me’ (Dec 23 to Dec 24)
1,946monthly impressions for ‘orthodontist near me’, up from 127
120 quality leads a month
Metrics
A uPVC and kitchen spraying business wanted enquiries from customers who valued a quality finish, not the lowest quote. Google Search Ads, built around their reviews, brought exactly those.
120leads per month
£10.91cost per lead
Ad account rescued, £37k recovered
Metrics
When the move to GA4 silently stopped a major eCommerce ad account just before Halloween, revenue fell off a cliff. We rebuilt conversion tracking and got it running again fast.
£37,000revenue
4.74return on ad spend
200 motivated-seller leads a month
Metrics
Up against We Buy Any Car and Motorway, a local car-buying business needed a cost-effective campaign that brought in motivated sellers. Search plus retargeting did it at £7.60 a lead.
200leads per month
£7.60cost per lead
Sell-out shows for an independent venue
Metrics
A 500-capacity Huddersfield music venue needed to fill rooms through online promotion. Meta Ads captured the atmosphere of a live gig and put it in front of the people most likely to buy a ticket.
£44,200revenue
1,100ticket sales
Over 250 new patient leads a month
Metrics
A seven-practice dental group needed new private patients across Yorkshire, balanced against the capacity of each clinic. Tightly targeted Google Search Ads delivered them at under £10 a lead.
250leads per month
£9.23cost per lead
Stop paying for traffic you already had
Metrics
A mattress brand was burning budget on branded search it was already winning organically. Brand exclusions cut the waste and freed spend for new customers.
£47,591March revenue, up from £21,549 in January
2.0%brand spend as a share of total, down from 5.2%
From digitally invisible to impossible to ignore
Metrics
A niche UK health insurer with a 20,000-lead target and no Google Ads. Most agencies’ playbook dies right there. Ours was just getting started.
12.75×month-one Connected TV ROAS (£16k in, £204k back)
B2C marketing (business-to-consumer marketing) is how brands promote and sell products or services directly to individual consumers rather than to other businesses. It covers everything from SEO and paid ads to social content and email, and the best of it does two jobs at once: building a brand people trust and converting that trust into sales. A B2C marketing agency like 21 Degrees Digital runs those channels as one system rather than in silos.
What's the difference between B2C and B2B marketing?
B2C marketing sells to individual consumers making personal buying decisions, often quickly and emotionally. B2B marketing sells to businesses, where decisions involve more stakeholders and longer timelines. B2C campaigns lean harder on brand, creative and impulse. B2B leans on relationships and proof. We run both, so we know exactly where the lines blur.
What types of consumer brands do you work with?
Ecommerce and DTC brands, retailers, hospitality businesses, home and lifestyle brands, consumer services and consumer products chasing retail listings. If your customer is a person rather than a procurement team, that's our lane.
How long until we see results?
Paid campaigns and CRO improvements typically move numbers within weeks. SEO and brand-building compound over months and keep compounding. We'll set honest timelines up front based on your market, your budget and your starting point. No fantasy hockey sticks.
Which channels will you recommend?
The ones your customers actually use. We start with audience research, work out where your buyers spend attention and how they choose, then build the channel mix around that. Sometimes it's Google and Meta. Sometimes it's TikTok and digital PR. It's never "all of them, invoice attached".
Do you handle creative and content too?
Yes. Video production, graphic design, copy and social creative, all in-house. Consumer marketing lives or dies on creative, so we'd never outsource the thing that matters most.
How much does B2C marketing cost?
Our pricing starts from the packages above, and every engagement is scoped to your goals rather than a one-size-fits-all retainer. The honest answer: it should cost meaningfully less than the revenue it generates, and we'll show you that maths before you spend a penny.
Ready to be the brand people choose?
Tell us where you are and where you want to be. We'll tell you, honestly, how to get there.
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