The performance marketing agency that runs brand and performance as one
21 Degrees Digital is a performance marketing agency in Leeds. Most agencies sell you channels. We sell you the only two numbers that matter: what you put in, and what comes back. Paid media, SEO, CRO and creative, briefed from where your audience actually is, and measured so you can spend braver. Not safer.
What performance marketing actually is (and where most agencies stop short)
Performance marketing is marketing you can measure. Every pound is planned, spent and judged against a real outcome: a lead, a sale, revenue, payback. A performance marketing agency does more than buy ads. It builds a system across paid media, search, conversion and creative, then tests and sharpens it week after week so growth is predictable, not lucky.
Here's where we part ways with the rest. Performance only marketing has a ceiling. Squeeze a single channel hard enough and the returns flatten. Brand is what lifts that ceiling. So we run brand and performance as a single discipline, not two teams lobbing work over a wall. Brand investment compounds: the returns build on each other over time. That compounding is the whole point.
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Channels with a job to do
Capture high intent with search, then create demand with paid social and video. Every channel has a defined role by funnel stage, so your budget is spent with a reason behind it, not out of habit.
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Creative as a system
We run continuous tests across hooks, angles, proof and formats. Steady volume beats the occasional lucky hit. It finds the winners you can scale and kills the fatigue that quietly drains a paid account.
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Measured to make you braver
We measure to build your confidence to invest, not to claim credit we did not earn. Clean tracking, blended reporting, honest reads. The point is to help you make bolder calls and back them with data.
The numbers do the talking
We are not here to win awards for the prettiest deck. We are here to move the numbers your board actually watches: ROAS, cost per acquisition, revenue, payback. Here is what that has looked like.
- 7.62× blended return on ad spend in a single quarter, scaling the DTC brand Monty Miracle from £322k to £1.52M
- £1.4M in revenue from a B2B paid media engine in a year, at a £60 cost per lead
Trusted by brands across Leeds, London and the rest of the UK
Every channel that moves a number, under one roof
Performance marketing is not a single channel. It is a system. We run the four that do the heavy lifting up front, and the full eight sit beneath, each a service in its own right.
- Pay per click (PPC)
Google, Bing and Shopping built around high intent. We cut wasted brand spend and put your budget where it wins new customers.
- Paid social
Meta, TikTok, LinkedIn and beyond. Creative led, audience first, tested weekly so the scroll stops on you.
- SEO and AI search (GEO)
Rank in Google and get cited by the AI assistants your buyers now ask first. Technical, content and entity work that compounds.
- Conversion rate optimisation (CRO)
The click is only half the job. We fix the bit after it, so more of your traffic turns into revenue.
All eight, each a service in its own right
- Pay per click (PPC)
- Paid social
- Display advertising
- TV and YouTube ads
- Amazon ads
- SEO
- AI SEO and GEO
- Conversion rate optimisation (CRO)
How we actually run it
No black box. No strategy deck that becomes a comfort blanket. Just a clear way of working that keeps delivery moving and the numbers improving.
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We start with your audience, not our channel preferences
Search is a behaviour now, not a channel. So we start with data on where your buyers actually are, including the surfaces you would not expect, then choose channels to match. Audience first, every time.
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We brief brand and performance from the same data
A single audience strategy feeds both. Your brand work and your performance work pull in the same direction, which is how they compound instead of competing for budget.
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We measure to make you braver
We are sceptical of agencies that claim credit for your whole team's effort. Our measurement exists to give you the confidence to spend more and experiment, with blended reporting and honest reads rather than attribution theatre.
Why brands pick us (and stick)
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Brand and performance, run as one
Most agencies make you choose. We do not. The integration is the whole offer, and it is what lifts the limit on what performance alone can do.
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We slot in, we don't take over
We work alongside your in house team as a specialist resource, using data as the common language. We are here to extend your team, never to replace it.
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Google Partner and HubSpot Partner
We're a Google Partner and a HubSpot Partner, recognised at the Prolific North Awards. The platforms trust us with their betas. You get the upside.
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Days, not vague deliverables
You buy our time in days and you control the dial: more in peak season, fewer in the quiet months. Clear, flexible, and built around your demand curve.
What our clients say
A massive uplift in equipment sales, directly tracked through their campaigns — the highest turnover the company's had in over 30 years. 100% a return on investment.
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What is performance marketing?
Performance marketing is marketing you can measure. Every pound is tied to a specific outcome such as a lead, a sale, revenue or payback, and the work is optimised against that outcome rather than against impressions or clicks. A performance marketing agency builds a system across paid media, search, conversion and creative, then tests and improves it continuously.
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What's the difference between performance marketing and brand marketing?
Performance marketing is built around measurable, short term outcomes like leads and sales. Brand marketing builds awareness and preference over the longer term, where the impact is harder to attribute directly. They are not rivals. Performance only has a ceiling, and brand is what lifts it, so the strongest programmes run both as a single connected system. That integration is exactly how we work.
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What does a performance marketing agency do?
It plans, runs and measures paid and organic channels against real business outcomes. Day to day that means audience research, channel strategy, paid media management, creative testing, conversion optimisation and clean measurement. A good agency fixes the whole system, not a single channel in isolation.
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Which channels does performance marketing cover?
For us it spans eight disciplines: PPC, paid social, display, TV and YouTube ads, Amazon ads, SEO, AI search (GEO) and conversion rate optimisation. Which ones you need depends on where your audience is and how your buyers actually decide, not on what we feel like selling.
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How much does a performance marketing agency cost?
We sell our time in days, so the cost flexes with how much support you need and when. You can scale up in peak season and down in the quiet months. The right starting point is a Health Check, where we look at your accounts and tell you where the quick wins and the bigger opportunities are.
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How quickly will I see results?
Some wins come fast: fixing tracking, cutting wasted spend and tightening targeting can move the numbers within weeks. The durable gains come from consistent testing over a few months. We prioritise quick wins while we build the engine that keeps compounding.
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Do you work with B2B and ecommerce brands?
Both. The case studies on this page run from Monty Miracle, a seasonal DTC patio cleaner that scaled to £1.52M in a quarter, to a B2B print manufacturer that built a £1.4M paid engine. The discipline is the same: start with the audience, integrate brand and performance, measure honestly.
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Where are you based?
Leeds, and we work with brands across the UK, so you get senior, local thinking wherever you are.
Ready to spend braver?
Start with a Health Check. We will look at your accounts, find the wasted spend and the missed wins, and show you what brand plus performance could do for your numbers. No deck of fluff. Just a clear read and a plan.