Legal & policies
Cookie Policy
Last updated: 14 July 2026
This policy explains how 21 Degrees Digital uses cookies and similar technologies on this website, and how you control them. It should be read alongside our Privacy Policy.
1. What cookies are
Cookies are small text files that a website stores on your device. They let a site remember your actions and preferences, keep it secure, and, where you allow it, understand how the site is used or load embedded content such as videos. Some cookies are set by us (first-party) and some by the providers of content we embed (third-party).
Some cookies are set by us (first-party) and some by providers whose tools we use (third-party). With your consent, we use a small set of analytics and marketing tools to understand how the site is used, to measure our own advertising, and to help us respond to enquiries. Nothing optional is set until you allow it, and you can change your mind at any time. A few cookies are only ever set in specific situations, such as when you arrive here by clicking one of our adverts or when you play an embedded video; these are noted in the tables below.
2. How consent works here
When you first visit, a banner asks for your cookie choices. Nothing that is not strictly necessary loads until you accept it. You can:
- accept all categories,
- reject everything that is not strictly necessary, or
- choose category by category and save your choices.
We record which categories you allowed, the date and time you chose, and the version of this policy, so we can honour your choice and re-ask if things change materially. You can change or withdraw your consent at any time using the Cookie settings link in the site footer, which reopens the banner. If you withdraw consent for a category, we stop loading it; any cookies already set by that category are removed by us where we control them, and you can clear the rest in your browser (see section 4).
3. Cookies we use
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
21d_consent | 21 Degrees Digital (this site) | Stores your cookie preferences (which categories you allowed), the date and time you chose, and the policy version, so we remember your choice and only load what you agreed to. | 12 months |
Cloudflare security cookies (e.g. __cf_bm) (set by Cloudflare (our hosting/CDN) when their embed loads) | Cloudflare (our hosting/CDN) | Protect the site from automated abuse and keep it available. Set by our infrastructure provider for security; they are not used for advertising or analytics. | Up to 30 minutes (session/short-lived) |
Functionality
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
theme | 21 Degrees Digital (this site) | Remembers whether you chose light or dark display mode. Only set if you change the display mode. | Persistent until cleared |
Analytics
These help us understand how visitors use the site so we can improve it. They only load if you allow Analytics cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_426P5P4DB2 | Google Analytics | Distinguishes visitors and sessions so we can see how the site is used in aggregate. | Up to 2 years (set by Google) |
_clck, _clsk | Microsoft Clarity | Helps us understand how pages are used, for example how far people scroll, so we can improve the experience. Microsoft may also set cookies on its own domains (for example MUID, CLID). | Up to 12 months / 1 day (set by Microsoft) |
Marketing
These measure our own advertising and help us understand which businesses visit the site. They only load if you allow Marketing cookies. Some are only set when you arrive from one of our adverts, and embedded video cookies are only set once you play a video.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au, and _gcl_aw and related _gcl_ cookies when you arrive from one of our Google adverts | Google Ads | Measures whether our own Google advertising led to an enquiry or call, including showing you a trackable phone number. Google may also set advertising cookies on its own domains (for example IDE). | 90 days; Google-domain cookies up to 13 months (set by Google) |
_fbp, and _fbc when you arrive from one of our Meta adverts | Meta | Measures whether our own Facebook or Instagram advertising led to an enquiry. | 90 days (set by Meta) |
li_fat_id when you arrive from one of our LinkedIn adverts | Measures whether our own LinkedIn advertising led to an enquiry. LinkedIn also sets cookies on its own domain (for example bcookie, lidc, UserMatchHistory). | 30 days; LinkedIn-domain cookies up to 12 months (set by LinkedIn) | |
_lfa | Leadfeeder | Helps us understand which businesses visit the site. | Up to 2 years (set by Leadfeeder) |
hubspotutk, __hstc, __hssc, __hssrc | HubSpot | Connects your enquiry to your visit so we can respond helpfully, and remembers your session. | 6 months, 6 months, 30 minutes, session (set by HubSpot) |
Apollo | Apollo.io | Helps us understand which businesses visit the site, using cookies or similar technologies which may be set on its own domains. | Set by Apollo |
YouTube embed cookies (e.g. VISITOR_INFO1_LIVE, YSC) (set by Google/YouTube when their embed loads) | Google/YouTube | Set by YouTube when you play an embedded video, to remember playback preferences and measure views. We embed via the youtube-nocookie.com privacy domain, so nothing is set until you play. | Session to ~6 months (set by Google) |
Vimeo embed cookies (e.g. vuid) (set by Vimeo when their embed loads) | Vimeo | Set by Vimeo when you play an embedded video, to remember playback preferences. We embed with Do Not Track requested. | Up to ~2 years (set by Vimeo) |
4. Managing cookies in your browser
As well as our cookie settings, you can control cookies in your browser. You can usually block or delete cookies through the browser's settings or privacy menu. Blocking all cookies may stop parts of this or other websites from working. Most browsers publish step-by-step help:
5. More information
For how we use the personal data we collect, including through cookies, see our Privacy Policy. The date this policy was last updated is shown at the top of the page. Third-party providers occasionally change the cookies they set; we review this list periodically and after any change to the tools we use.