Digital PR that earns coverage, not just clippings
21 Degrees is a Leeds digital PR agency that earns your brand real coverage, links and mentions, in the press your buyers read and the platforms where they now look, from search to AI. Brand and growth, run as one and proven through data.
We land your brand in the publications your audience actually reads, national, trade and online, with stories journalists genuinely want to run.
Build authority and links
High-authority coverage earns the links and mentions that lift your domain, your rankings and your credibility, without a single dodgy directory.
Get cited in AI search
Earned brand mentions are what make you the answer inside Google AI Overviews, ChatGPT and Perplexity, not just the tenth blue link.
Drive demand, not just noise
Every campaign points at where buying decisions get made, so coverage turns into pipeline, not just a nice clipping for the wall.
Led by a Head of PR who has spent a career earning headlines
Our digital PR is led by Jon Corbett, Head of PR at 21 Degrees. Jon founded and ran PR agencies in the North East, came up through journalism and editing, and brings the media relationships that get your story in front of the right journalists at titles like the BBC, Sky and Forbes.
27years combined earning coverage
£22M+media coverage value (FY25/26)
Trusted by brands across Leeds and the UK
The 21 Degrees difference
Why our digital PR pulls harder
Audience first, not publication first
21 Degrees starts with data on where your buyers actually pay attention, even the unexpected places, then earns coverage there. A high-value brand might belong in the business press, not just the obvious trade title.
Digital PR you can measure, not just hope for
We run data-led campaigns tied to visibility, authority and demand, so you can see what the coverage did and invest in the next one with confidence.
Brand and performance as one system
Your digital PR pulls in the same direction as your SEO, content and paid, never off in a silo doing its own thing. That is the whole point of Outcome Marketing.
Built for how search works now
Earned mentions build your brand entity so you get found and cited across search and AI, because search is a behaviour now, not a single box.
The process
From data to coverage that compounds
Audience and data
We map where your buyers search, what they read and which titles they trust.
01
Angle and story
We build newsworthy angles from real data and your brand's point of view, the ones journalists actually want.
02
Media targeting
We match each story to the right journalists and publications, not a spray-and-pray press list.
03
Outreach and coverage
We pitch, place and earn the coverage, links and brand mentions.
04
Measurement
We track coverage, authority, brand mentions and demand, not vanity clippings.
05
Compounding
We feed the wins back in so brand and performance build on each other over time.
06
Pricing
Ways to work with us
We sell days, not channels. Pick the firepower that fits where you are now, and scale when the results say so. All plans are monthly.
Digital PR is the practice of earning coverage, links and brand mentions from online publications, journalists and creators, rather than buying ad space. Done well, it builds your brand's authority and reputation, lifts your search visibility, and increasingly gets your brand cited by AI search tools. Think of it as public relations built for the way brands get discovered today.
How is digital PR different from SEO?
SEO improves your own website so it ranks: the technical work, the on-page content, the structure. Digital PR works off your site, earning coverage and mentions across the wider web that build authority and demand. They are strongest together, which is why our digital PR, SEO and AI SEO teams work as one.
Do you do traditional public relations and media relations too?
Yes. Media relations, press outreach and earned coverage are core to what we do, online and in print. We focus on digital PR that builds your brand and drives growth. We do not run events or promotions, and we are not a crisis or reputation management shop.
How do you measure digital PR?
We measure the things that matter: the quality and reach of your coverage, the authority and links earned, your brand mentions across search and AI, and the demand it drives. The point of measurement is to give you the confidence to invest in the next campaign, not to bury you in vanity metrics.
Do you offer digital PR in Leeds and across the UK?
Both. We are a Leeds digital PR agency working with brands across Yorkshire and the whole of the UK. Where your coverage should land depends on where your audience is, not where your office is.
Ready to be the brand your market actually talks about?
Tell us where you want to grow, and we will show you the coverage that gets you there.
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