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A grassroots football coach setting up a training session at golden hour on a community pitch.
NSPCC
CASE STUDY · DIGITAL PR

Keeping kids safe in sport: a national campaign with the NSPCC °

The NSPCC’s national Keeping Your Child Safe in Sport Week campaign, fronted by Alan Shearer: 39 pieces of coverage and an estimated 227,960 views.

  • Digital PR
  • National Media
  • Broadcast
  • Charity
Client
NSPCC
Service
Digital PR
Sector
Charity
The Results

39 pieces of coverage, 227,960 estimated views.

  • 39 pieces of coverage
  • 227,960 estimated views
  • 43 avg domain authority
  • £341,932 estimated media value

The Brief

Some campaigns aren’t about being clever. They’re about getting a message to the parents who need it.

We led the national PR campaign for the NSPCC’s annual Keeping Your Child Safe in Sport Week, helping parents and carers build positive, safe and genuinely enjoyable sporting environments for the children in their lives. The focus was practical advice families could actually use.

The Campaign

To carry it further, we brought in football icon Alan Shearer, whose profile helped push safeguarding in youth sport into the national conversation.

The Results

Coverage landed across sport, news and lifestyle titles, plus major broadcast and radio, reaching millions of parents, carers and grassroots communities. Hits included The Mirror, The Sun, Sky Sports and talkSPORT. In total: 39 pieces of online coverage, an estimated 227,960 views, an average domain authority of 43 and around £341,932 in media value.

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