21 Degrees is a Leeds paid social agency. We plan and run paid social advertising across Meta, TikTok, LinkedIn and Pinterest as one revenue engine, not four ad accounts, briefed from where your audience actually is and measured by what lands in your bank. Not likes.
We start with where your buyers actually scroll, not where it's easy to spend. Audience first, every time.
Brand and performance, as one
Most agencies run brand or response. We run both as one system, because that's how paid social compounds.
Creative that earns the click
Thumb-stopping ads built for each platform, not one square reused five times.
Measured in revenue, not vanity
We report what hit your bank account. Likes are nice. Sales pay wages.
A paid social agency that's spent at scale.
As a paid social agency, we run campaigns where the unit economics make sense and the audience actually is, from direct-to-consumer (DTC) TikTok breakouts to B2B LinkedIn lead gen. It's what we call Audience First Outcome Marketing: start with the audience, run brand and performance as one, measure what matters.
69C-suite banking executives reached for an open-banking fintech, on LinkedIn
8.01×return on TikTok ad spend for a DTC brand
Trusted by brands across Leeds and the UK.
The 21 Degrees difference
Why brands switch their paid social to us.
Audience first, not platform first
We don't start with "let's run Meta ads". We start with where your audience is and let the data pick the platforms.
One team, brand and performance
No handoffs between a brand agency and a performance agency. One team, one strategy, one set of numbers.
Paid social and paid search, joined up
Paid social builds the demand, paid search captures it. We run them together.
We slot in, we don't take over
Got an in-house team? We work alongside them, with data as the common language, never elbowing them out.
How it works
From health check to always-on, in six steps.
Health check
We get read-only access to your ad accounts, GA4 and Search Console, then show you exactly where budget's leaking.
01
Audience and strategy
We find where your buyers actually are and build the channel mix around them.
02
Creative build
Platform-native ads and landing pages, designed to get a reaction.
03
Launch and learn
Campaigns go live with clean tracking. We test fast and back the winners.
04
Optimise, weekly
Daily health checks, weekly creative and audience reviews, budget shifted to whatever converts.
05
Report in plain English
Monthly reviews tied to revenue, not jargon. You always know what's working.
06
Pricing
Ways to work with us
We sell days, not channels. Pick the firepower that fits where you are now, and scale when the results say so. All plans are monthly.
Growth
£1,600/month
2 days a month. For businesses getting started with paid.
A niche UK health insurer with a 20,000-lead target and no Google Ads. Most agencies’ playbook dies right there. Ours was just getting started.
12.75×month-one Connected TV ROAS (£16k in, £204k back)
+46%branded search volume
One content asset, a whole trade-show calendar replaced
Metrics
A tired trade-show pipeline, swapped for a scalable paid engine. The Ultimate Guide ran as the conversion offer behind Google Ads and LinkedIn.
£375,000profit
51leads
Hard-to-reach banking C-suite, reached
Metrics
High-ACV open-banking deals don’t come from form fills. We gated Bud’s Beyond Open Banking report, drove qualified downloads with Google, Meta and LinkedIn Ads, and routed every reader straight to their sales team.
~£3Mrevenue generated (estimate)
50×return on investment
An attributable lead engine under a brand
Metrics
Strong brand awareness, no scalable way to turn it into enquiries. Google Ads, LinkedIn remarketing and InMail converted brand equity into measurable revenue.
£1.4Mdirect revenue contribution
£60cost per lead
A sustainable flooring brand, built from zero
Metrics
No website, no domain authority, no search presence. We built the brand, the site, the paid media and the SEO, and ranked two categories on page one inside a year.
£183,524Year One organic revenue
18,000monthly visitors within 12 months
Front of mind for the next tender
Metrics
In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.
Paid social advertising is paid promotion on social platforms like Facebook, Instagram, TikTok, LinkedIn and Pinterest. You pay to put the right message in front of a defined audience, then optimise for clicks, leads or sales. Done well, paid social builds demand and captures it, not just impressions.
What's the difference between paid social and paid search (PPC)?
Paid search catches people already looking for you. Paid social puts you in front of the right people before they search, based on who they are and how they behave. Most brands need both. We run paid social here and paid search through our PPC team.
Which platforms should my business be on?
Wherever your audience is, not wherever's trendy. We use data to pick: Meta and TikTok tend to suit DTC and B2C, LinkedIn suits B2B, Pinterest suits retail, home and lifestyle. Audience first, always.
How much does paid social management cost?
We sell days at one clear rate, usually around a day per active platform a month, so you only pay for the work you need. Media spend goes straight to the platforms, never marked up.
Do you need access to my ad accounts?
For a proper health check, yes: read-only access to your ad accounts, GA4 and Search Console. It's how we find where budget's leaking. Your data stays yours, access is read-only, and you can revoke it any time.
Fancy a free paid social health check?
Give us read-only access to your ad accounts and we'll show you exactly where your budget's working, where it's leaking, and what we'd do differently. No obligation. No jargon. Just a clear look at your paid social.
We use strictly necessary cookies to make this site work. With your consent we also use
cookies for functionality, analytics and marketing, including measuring our own advertising
and loading embedded videos. Nothing optional loads until you allow it. See our
Cookie Policy and
Privacy Policy.
Manage cookie preferences
Choose which cookies to allow. Strictly necessary cookies are always on because the site
needs them to work.
Always on
Needed for the site to work and to remember your cookie choice. These are always on and cannot be switched off.
Remember choices you make, such as light or dark display mode, to improve your experience.
Help us understand how the site is used so we can improve it, using Google Analytics and Microsoft Clarity.
Measure our own advertising and help us understand which businesses visit, using tools such as Google Ads, Meta, LinkedIn and HubSpot. Also allows embedded YouTube and Vimeo videos, which may set cookies once you play.
Paid Media · 6 min read
AI · 7 min read
AI · 6 min read
Paid Media · 5 min read
Paid Media · 4 min read
Paid Media · 5 min read
