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CASE STUDY · LEAD GENERATION

An attributable lead engine under a brand °

Strong brand awareness, no scalable way to turn it into enquiries. Google Ads, LinkedIn remarketing and InMail converted brand equity into measurable revenue.

Client
Dennison Group
Service
Google Ads, LinkedIn Advertising
Sector
Industrial, Manufacturing
The Results

Brand equity, made measurable.

  • £1.4M direct revenue contribution
  • £60 cost per lead
  • 23% year-on-year growth

The Brief

Dennison Group had run a successful brand-building strategy but had no scalable, attributable lead generation engine sitting underneath it. We were instructed to build that engine, converting brand awareness into measurable, sales-ready enquiries.

What We Did

  • Capture direct intent. Used Google Ads to capture high-funnel direct intent from decision-makers actively searching.
  • Re-engage the warm. Layered LinkedIn remarketing to re-engage prospects who had already touched the brand.
  • Target named accounts. Added a direct LinkedIn InMail campaign targeting specific companies and job functions.

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