We're 21 Degrees Digital, a Leeds PPC agency that builds pay-per-click campaigns around where your customers actually are. Google, Meta, Shopping, LinkedIn and more, run by a team that treats your budget like it's our own. We work right across the UK from our Leeds studio.
A niche UK health insurer with a 20,000-lead target and no Google Ads. Most agencies’ playbook dies right there. Ours was just getting started.
12.75×month-one Connected TV ROAS (£16k in, £204k back)
+46%branded search volume
One content asset, a whole trade-show calendar replaced
Metrics
A tired trade-show pipeline, swapped for a scalable paid engine. The Ultimate Guide ran as the conversion offer behind Google Ads and LinkedIn.
£375,000profit
51leads
Hard-to-reach banking C-suite, reached
Metrics
High-ACV open-banking deals don’t come from form fills. We gated Bud’s Beyond Open Banking report, drove qualified downloads with Google, Meta and LinkedIn Ads, and routed every reader straight to their sales team.
~£3Mrevenue generated (estimate)
50×return on investment
An attributable lead engine under a brand
Metrics
Strong brand awareness, no scalable way to turn it into enquiries. Google Ads, LinkedIn remarketing and InMail converted brand equity into measurable revenue.
£1.4Mdirect revenue contribution
£60cost per lead
A sustainable flooring brand, built from zero
Metrics
No website, no domain authority, no search presence. We built the brand, the site, the paid media and the SEO, and ranked two categories on page one inside a year.
£183,524Year One organic revenue
18,000monthly visitors within 12 months
Front of mind for the next tender
Metrics
In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.
Your audience isn't glued to one platform, so neither are we. We pick the channels that match where your buyers spend their time. Plus Local Service Ads, Amazon and YouTube when they fit.
Google Search Ads
The highest-intent traffic there is. When they're searching, you show up.
Performance Max
Google's AI campaigns, kept on a tight leash so they grow results, not waste.
Google Shopping
For online shops, this is where the money is. We sweat the feed.
Meta Ads
Facebook and Instagram. Sharp targeting plus creative that stops the scroll.
LinkedIn Ads
The best B2B targeting going, for job role, company size and industry.
Microsoft Advertising
The channel everyone forgets, which is exactly why it's often cheaper.
PPC stands for pay-per-click. It's online advertising where you only pay when someone actually clicks your ad. You bid to show up on platforms like Google, Meta and LinkedIn, and you're charged per click rather than per view. It's one of the fastest ways to get in front of people who are ready to buy.
How does pay-per-click advertising work?
You choose the keywords or audiences to target, set a budget, and create your ads. When someone searches or fits your audience, your ad enters an instant auction. If you win, your ad shows, and you pay only if they click. Get the targeting, bids and creative right and those clicks turn into customers.
What does a PPC agency do?
A PPC agency plans, builds, runs and optimises your paid campaigns so you don't have to. That means audience research, account structure, ad creative, bid management, testing and reporting. The good ones save you more in wasted spend than they cost in fees, and free you up to run your business.
How much does PPC management cost?
Our plans start at £1,600 a month for Growth, with Accelerator at £3,200 and the full Outcome Marketing plan at £6,400. The right level depends on how many platforms you're running and how fast you want to move. Not sure? Start with a free audit and we'll tell you straight what's realistic.
How do you measure PPC success?
Not by clicks alone. We measure the things that move your business: leads, sales, cost per acquisition and return on ad spend. You get a clear monthly report and a meeting to walk through it, so you always know exactly what your money is doing.
Ready to make your budget work harder?
Start with a free PPC audit. We'll show you where the budget's leaking and what we'd do differently. No jargon, no hard sell.
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