21 Degrees Digital is the TV advert production company that treats your ad like a performance channel, not an art project. We take you from the big idea to the storyboard, the shoot, the edit, broadcast clearance and onto the nation's screens. Then we make sure it actually works.
Pretty isn't the point. We start from what you're trying to grow and build the creative around it, so the advert does a job, not just a lap of honour.
An ad built for your whole media mix
One shoot, cut for broadcast, video on demand, cinema, connected TV and social. Your advert works everywhere your customers are, not just at 8pm on a Saturday.
Broadcast-ready, Clearcast and all
We handle the clearance and deliver the finished, clocked advert to the stations. You approve it, we get it on air.
One team, script to screen
Strategy, scriptwriting, production and post all happen under one roof, so nothing gets lost in the handover between five different suppliers.
Adverts that have earned their slot, not just filled one.
21 Degrees Digital has been making video that moves the numbers since 2017, with award-winning campaigns and a crew that has shot everything from a nimble one-day setup to a full-scale production.
2BizX Best Marketing Campaign wins, video central to both
2017making performance-first video content
Trusted by brands across the UK
Why us
Most TV ads are a gamble. Ours aren't.
Built to perform, not to win awards
We love a beautiful advert as much as anyone. But we brief every one against a business outcome, so it earns its keep long after the applause dies down. That's Audience First Outcome Marketing applied to the biggest screen in the house.
Brand and performance, from one team
We don't just make the advert and wave it off. 21 Degrees runs the paid channels that amplify it, so your TV, search and social all pull in the same direction. Want it running on connected TV and measured properly? That's our connected TV advertising team next door.
Storyboard first, so there are no nasty surprises
You see exactly what you're getting before a camera rolls. Every frame is planned, costed and signed off, so the shoot day is smooth and the budget doesn't wander.
Direct response is our happy place
If you want viewers to do something, not just feel something, we're fluent in direct response TV: a sharp message, a clear call to action and an advert engineered to make the phone ring.
Our Process
How we make a TV advert
Brief and strategy
We start with the outcome, not the camera. What are we selling, to whom, and what does winning look like.
01
Concept and script
The big idea, written down. We pitch concepts and lock a script you're genuinely excited to see made.
02
Storyboard
Every shot mapped out and costed. You approve the advert on paper before we spend a penny filming it.
03
The shoot
Cast, crew, kit and location. We produce the advert, from a nimble one-day shoot to a full-scale production.
04
Edit and post
Editing, grade, sound, music and graphics. Plus versions cut for video on demand, cinema, social and connected TV.
05
Clearcast and delivery
We get the advert cleared and deliver the finished, clocked file to the stations. Ready for its debut.
06
Straight-up pricing
What does a TV advert cost?
Honestly? It depends on the ambition. Here's the shape of it, so you're not going in blind.
Straightforward spot
From £5,000 to £10,000
A clean, single-location advert that gets you on air without the drama.
Media, the airtime itself, is a separate cost. We'll walk you through both.
Our work
Work that worked.
The heart of Sheffield, on film
Metrics
A case-study film for BAM as they built Heart of the City, Sheffield’s key regeneration project, showing the work itself and what it gives back to the city and its people.
80employment opportunities created
40young people given work experience
An emotive film to help people quit
Metrics
A promotional film for Leeds City Council’s Be Smoke Free service, built to drive self-referrals through a family-led, sensitively handled narrative across the city’s channels.
70%increase in clicks to the council’s self-referral sign-up page
Hard-to-reach banking C-suite, reached
Metrics
High-ACV open-banking deals don’t come from form fills. We gated Bud’s Beyond Open Banking report, drove qualified downloads with Google, Meta and LinkedIn Ads, and routed every reader straight to their sales team.
~£3Mrevenue generated (estimate)
50×return on investment
Front of mind for the next tender
Metrics
In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.
£1.4Mrevenue
63leads
Making drainage interesting, on a tight budget
Metrics
A Yorkshire trade business needed quality enquiries fast, on limited spend. A video-led nurture funnel with SEO underneath paid for itself in months.
£280krevenue
£27.37cost per lead
Memberships up 30%+
Metrics
A series of social-first films for a yoga and wellness brand, capturing the calm of the classes and the community, lifting memberships by more than 30%.
How much does it cost to produce a TV advert in the UK?
It ranges from around £5,000 to £10,000 for a straightforward spot, £15,000 to £25,000 for a properly produced advert, and £50,000 to £100,000 for full cinematic work. That's production only. Your media, the airtime itself, is a separate budget we'll help you plan.
What's the process of making a TV advert?
Six steps: brief and strategy, concept and script, storyboard, the shoot, edit and post, then clearance and delivery to the stations. You sign the advert off on paper at the storyboard stage, so there are no surprises on shoot day.
Do you write the script, or do we need a separate agency for that?
We write it. 21 Degrees Digital handles the whole thing, from the first concept and script through to the finished advert on screen, so you're not juggling five different suppliers.
Do you handle Clearcast and getting the advert on air?
Yes. We get your advert cleared by Clearcast and deliver the finished, clocked file to the broadcasters. If you want us to plan and buy the airtime too, our connected TV and paid media team does exactly that.
Can you cut versions for social, video on demand and cinema?
Absolutely, and we'd recommend it. One shoot, many edits: your advert reworked for social, video on demand, cinema and connected TV, so it works everywhere your audience is, not just on broadcast.
Fancy seeing your brand in the ad break?
Tell us what you're trying to grow. We'll tell you, straight, whether a TV advert is the way to do it and what it'll take to make one that works.
We use strictly necessary cookies to make this site work. With your consent we also use
cookies for functionality, analytics and marketing, including measuring our own advertising
and loading embedded videos. Nothing optional loads until you allow it. See our
Cookie Policy and
Privacy Policy.
Manage cookie preferences
Choose which cookies to allow. Strictly necessary cookies are always on because the site
needs them to work.
Always on
Needed for the site to work and to remember your cookie choice. These are always on and cannot be switched off.
Remember choices you make, such as light or dark display mode, to improve your experience.
Help us understand how the site is used so we can improve it, using Google Analytics and Microsoft Clarity.
Measure our own advertising and help us understand which businesses visit, using tools such as Google Ads, Meta, LinkedIn and HubSpot. Also allows embedded YouTube and Vimeo videos, which may set cookies once you play.
Paid Media · 6 min read
AI · 7 min read
AI · 6 min read
Paid Media · 5 min read
Paid Media · 4 min read
Paid Media · 5 min read
