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A drainage engineer in a hi-vis jacket guiding a high-pressure jetting hose into an open manhole on a wet road at dusk, with water spray lit by warm light.
CASE STUDY · LEAD GENERATION

Making drainage interesting, on a tight budget °

A Yorkshire trade business needed quality enquiries fast, on limited spend. A video-led nurture funnel with SEO underneath paid for itself in months.

Client
Bentley Drains
Service
Video Production, SEO, Lead Nurture
Sector
Trade, Drainage
The Results

289 conversions in six months.

  • £280k revenue
  • £27.37 cost per lead
  • 289 conversions over 6 months

The Brief

Yorkshire-based drainage experts Bentley Drains needed quality over volume in enquiries. With a limited budget and a need for quick, attributable results, we had to lead with activity that could pay for itself in months while building the long-term organic asset underneath.

What We Did

  • Video-led nurture. Built a nurture funnel using video content to support outbound conversation openings.
  • SEO in parallel. Layered SEO so the brand earned organic visibility alongside paid spend, reducing media dependence as the programme matured.
  • They ask, you answer. Nurtured leads through to enquiry by directly addressing the questions real customers ask before they pick up the phone.

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