Hospitality marketing that fills tables, rooms and diaries
21 Degrees Digital is a hospitality marketing agency for hotels, restaurants, bars and venues. You sell a great night out, a bed for the weekend, a table for two. The problem is being the one people find, choose and book before someone louder gets there first. We're 21 Degrees Digital, a hospitality marketing agency built around outcomes, and we get it. We run brand and performance as one data-led system, so your covers, rooms and bookings grow without handing half your margin to an aggregator. We don't make a move the data doesn't back.
Marketing a venue isn't like marketing a product you can restock. Here's what you're really up against.
01
Empty seats don't come back. An unsold room or an empty table tonight is revenue you never get to earn again. Perishable inventory means marketing that's late is marketing that's wasted.
02
The aggregators own your margin. Booking.com, the delivery apps and the OTAs bring covers, then take a cut that quietly eats your profit. Every booking they own is one you didn't win direct.
03
One bad week follows you around. Reviews are the new shopfront. A run of two-star nights on the platforms can undo months of good ones, and it's the first thing a guest sees before they book.
04
Quiet months, feast months. Seasonality is brutal in hospitality. The trick is filling the shoulder weeks and the wet Tuesdays, not just the dates that sell themselves.
05
The social treadmill that doesn't fill covers. Posting every day is exhausting, and likes don't pay the rent. Content that looks busy but doesn't move bookings is a very expensive hobby.
06
Rising costs, shrinking room to spend. Wages, energy and supply are all up. Marketing budget is under pressure exactly when you need it working hardest, so every pound has to be accountable.
21 Degrees isn't a hospitality specialist that learned marketing. We're a performance and brand agency that knows hospitality.
Most agencies treat brand and performance as separate things, with separate teams, separate budgets and separate reporting. We don't. 21 Degrees runs them as one system, briefed from data on where your guest actually decides, and measured so you can invest with confidence. It's data-led creativity: brave work, never a guess. We've marketed across the sector, hotels, restaurants, bars and pubs, event venues, festivals and leisure, so we already know that filling a boutique hotel is a different job from filling a Friday-night bar.
Hospitality PPC, paid social, SEO and CRO that turn "near me" and "where to stay" searches into direct bookings, not aggregator ones.
02
Brand Building
PR, design, social and video that make your venue the one people recommend, tag and come back to.
03
Content & Creative
Food, room and atmosphere content that actually moves bookings, plus authority content that earns the search.
04
AI Automation
AI-powered SEO and delivery that keep you visible in the AI answers guests now ask first when they're deciding where to eat and stay.
05
Digital Transformation
Web, hosting, analytics and CRO, so your booking journey converts as well as your campaigns fill it.
06
Lifecycle & CRM
Email and CRM (we're a HubSpot Solutions Partner) that turn a first visit into a regular and a one-off stay into a rebooking.
What lands on your desk
An Audience Map and Intent Brief: where, how and why your guests actually search and decide, refreshed every quarter.
A Brand Entity and Content System: the schema and entity work that makes your venue recognisable and citable to AI and humans alike.
Clear, honest reporting: a monthly read on where you're showing up and how brand is feeding bookings, so you always know what the data's telling you.
A hospitality marketing agency you can actually trust
21 Degrees Digital is the hospitality marketing agency that runs brand and performance as one for venues, hotels and events. We're based in Leeds, we're a HubSpot Solutions Partner, and we've spent years marketing places people go out to, filling rooms, covers and event calendars and proving it in the numbers.
Real results.
TownHouse, turned up to eleven
Metrics
A multi-zone bar that needed one loud, unmistakable brand. We gave it a look you can hear from across the street.
3venue zones under one identity: Sky Lounge, Living Room and The Basement
4touchpoints branded: identity, menus, merch and website
Defiance, a night out with attitude
Metrics
A bar with a bit of rebellion in it. Dark, moody and cinematic, the brand had to feel like a proper night out, not a stock-photo one.
1dark, defiant identity
3touchpoints branded: brand, app and event posters
Amazonia, a little jungle luxury
Metrics
A sustainable cafe that feels like stepping into a greenhouse. The brand needed to be lush, premium and unmistakably green, across everything from a coffee cup to a chocolate bar.
3in the chocolate range: milk, white and dark
4packaging formats branded: bars, cups, boxes and wraps
Bringing the noise: Fan City Sheffield
Metrics
PR for Sheffield’s Devonshire Green fan zone across Euro 2024 and 2026 World Cup activity: 36 pieces of coverage and an estimated 310,000 views.
36pieces of coverage
310,000estimated views
Game on: launching Four Quarters in Newcastle
Metrics
Launch PR introducing retro arcade bar Four Quarters to Newcastle, wrapped in a Grade II regeneration story: 28 pieces of coverage.
28pieces of coverage
275,000estimated views
Turning up the volume for Rock N Roll Circus
Metrics
A local and national campaign for one of the UK’s fastest-growing festivals: 39 national hits, 100+ regional and an estimated 854,925 views.
39national hits
100+regional hits
Student creativity on the runway
Metrics
An event film capturing the energy and style of the Leeds RAG Fashion Show, showcasing student designs and the spirit of the event.
An event at the Royal Armouries
Metrics
An engaging event film capturing the energy, speakers and audience of a Kokoro Global and The Score event, for use across both brands’ platforms.
The inaugural Leeds Open
Metrics
A high-energy event film for the first Leeds Open kickboxing championships, made to bring the UK community together and drive sign-ups for the next year.
Four days, fifteen films
Metrics
A film series documenting JRD’s transformation of Althorp Estate for a milestone celebration, showcasing their work in the luxury-event sector.
15videos across a four-day event build
A night out, bottled
Metrics
A fast-paced promo for the launch of Manahatta’s Newcastle venue, capturing the cocktails, lighting, music and atmosphere to drive footfall and bookings.
A £750k venue, captured in full
Metrics
After a £750,000 refurbishment, a Harrogate venue needed photography and video for press, social and sales. We produced 250+ images and a walkthrough film that still markets the venue today.
250+photographs across three floors
£750krefurbishment captured for launch
Sell-out shows for an independent venue
Metrics
A 500-capacity Huddersfield music venue needed to fill rooms through online promotion. Meta Ads captured the atmosphere of a live gig and put it in front of the people most likely to buy a ticket.
Hospitality marketing is how hotels, restaurants, bars, pubs and venues attract, book and keep guests. It spans brand (being the place people recognise and want) and performance (SEO, PPC, paid social and CRO that turn searches into bookings). We run both as one system, so the brand work makes the performance work cheaper and the performance work proves the brand work paid off.
How much does hospitality marketing cost?
We sell days, not channels, so you buy the firepower that fits where you are now and scale when the results say so. Plans start at two days a month and go up to the full integrated brand-and-performance offer. The honest answer is that it depends on how much ground you want to cover and how fast, so the fastest way to a real number is a quick chat about your venue and your goals.
How does SEO work for a hospitality business?
Hospitality SEO is about being found at the moment someone's deciding where to eat or stay, whether that's "restaurants near me", "dog-friendly pub York" or a question typed into an AI. It combines local visibility (Google, Maps, the profile that shows your hours and reviews), the content that answers what guests actually ask, and the entity work that gets you recommended. Done right, it brings direct bookings that don't cost you a commission.
Should I fight the OTAs and delivery apps, or work with them?
Both, sensibly. Aggregators are good at reach and discovery, so they have their place. But every booking they own costs you margin and a direct relationship with the guest. Our job is to build enough of your own demand, brand, search and lifecycle, that direct becomes your biggest channel and the aggregators become the top-up, not the lifeline.
Can you help us launch a new venue?
Yes, and launches are where getting it right early matters most, because you only open once. We handle the pre-launch build (search presence, social, the booking journey, the brand) so you open to demand rather than crickets, then keep the momentum going once the doors are open.
How do we show up when guests ask AI where to eat or stay?
Guests increasingly ask ChatGPT, Gemini and AI Overviews for recommendations, and those answers are driven by how recognisable and citable your brand is, not just your backlinks. We do the entity, schema and content work that makes your venue one of the names the AI actually mentions. It's a genuine edge right now, because most venues aren't doing it yet.
Let's fill your tables, rooms and diaries
Tell us about your venue and where you want it to be. We'll show you where the bookings are hiding and how brand and performance, run as one, go and get them.
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