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Rows of retro pinball and arcade machines lit by neon inside Four Quarters, Newcastle.
CASE STUDY · DIGITAL PR

Game on: launching Four Quarters in Newcastle °

Launch PR introducing retro arcade bar Four Quarters to Newcastle, wrapped in a Grade II regeneration story: 28 pieces of coverage.

  • Digital PR
  • Regional Media
  • Launch
  • Hospitality
Client
Four Quarters
Service
Digital PR
Sector
Hospitality
The Results

28 pieces of coverage, £175,000 in media value.

  • 28 pieces of coverage
  • 275,000 estimated views
  • 51 avg domain authority
  • £175,000 estimated media value

The Brief

Award-winning retro arcade bar Four Quarters was heading north, swapping London and Bristol for Newcastle. We ran the launch PR to introduce the brand to a brand-new city.

But this was more than a bar opening. Four Quarters brought a long-empty Grade II listed building on Dean Street back to life as a major leisure destination, so the regeneration story became a big part of the pitch.

The Campaign

Coverage landed across regional news, hospitality, business and lifestyle media, introducing the venue while telling the wider story of a prominent city centre building getting its second act.

The Results

The numbers: 28 pieces of regional and trade coverage, an estimated 275,000 online views, an average domain authority of 51 and around £175,000 in media value. First northern venue, well and truly on the map.

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