21 Degrees Digital runs PPC, paid social, Amazon, connected TV and display as one paid media system, briefed from where your audience actually is. Less guessing. More of the only two numbers that matter: what you put in, and what comes back.
Paid media is any advertising you pay to place. Search ads, social ads, Amazon, connected TV, display banners, even the billboard people photograph on their commute. It's marketing that buys attention instead of waiting around to earn it.
Done well, it's the fastest way to get your brand in front of the right people, and the quickest read on what's actually working. Done badly, it's a very efficient way to set fire to money. The difference is almost never the channel. It's whether anyone worked out where your audience really is before they started spending.
Brand and performance, run as one
Most agencies sell you paid media in boxes. Paid search over here, paid social over there, each with its own team and its own version of the truth. We don't. We run the lot as one system, briefed from audience data, so every pound pushes towards the same outcome instead of fighting for credit. That's Audience First Outcome Marketing: where performance meets brand, proven through data.
£12.40cost per customer for a client whose customers are worth around £30k each
5×the minimum return on ad spend we build campaigns to beat
What we run
Five paid channels. One audience strategy holding them together.
We start with where your buyers genuinely are, including the surfaces you'd never think to check. Channel comes second. Always.
01
Build the plan
One joined-up plan across the channels that fit you, not five silos with five invoices.
02
Launch and learn
Live quickly, test hard, and bin what isn't working without getting precious about it.
03
Prove it
We measure to give you the confidence to invest, not to claim credit we didn't earn. You get the real numbers, in plain English.
04
Compound it
Brand and performance build on each other over time. The longer we run, the harder your budget works.
05
Proof, not promises
21 Degrees Digital won Best Marketing Campaign at the BizX Awards two years running: 2024 for Flooring by Nature, 2023 for Children's Corner.
SEMrush Partner
112bookings at £12.40 each, Children's CornerFor a business where one new customer is worth around £30k.
£21.5k to £47.6kquarterly revenue, a mattress retailerWe halved wasted brand spend and grew quarterly revenue by moving budget to where it actually won new customers.
£183,524revenue in year one, Flooring by NatureFrom a standing start.
What our clients say
In March we saw as much revenue as the whole of last year combined — we were about £1.3M turnover, now well on the way to £3.5M.
A niche UK health insurer with a 20,000-lead target and no Google Ads. Most agencies’ playbook dies right there. Ours was just getting started.
12.75×month-one Connected TV ROAS (£16k in, £204k back)
+46%branded search volume
One content asset, a whole trade-show calendar replaced
Metrics
A tired trade-show pipeline, swapped for a scalable paid engine. The Ultimate Guide ran as the conversion offer behind Google Ads and LinkedIn.
£375,000profit
51leads
Hard-to-reach banking C-suite, reached
Metrics
High-ACV open-banking deals don’t come from form fills. We gated Bud’s Beyond Open Banking report, drove qualified downloads with Google, Meta and LinkedIn Ads, and routed every reader straight to their sales team.
~£3Mrevenue generated (estimate)
50×return on investment
An attributable lead engine under a brand
Metrics
Strong brand awareness, no scalable way to turn it into enquiries. Google Ads, LinkedIn remarketing and InMail converted brand equity into measurable revenue.
£1.4Mdirect revenue contribution
£60cost per lead
A sustainable flooring brand, built from zero
Metrics
No website, no domain authority, no search presence. We built the brand, the site, the paid media and the SEO, and ranked two categories on page one inside a year.
£183,524Year One organic revenue
18,000monthly visitors within 12 months
Front of mind for the next tender
Metrics
In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.
Any advertising you pay to place: paid search, paid social, Amazon, connected TV, display and out-of-home. It's the fast lane of marketing, buying attention rather than waiting to earn it.
What does a paid media agency do?
We plan, run and optimise your paid ads across channels, and tie them to your brand work so they pull in the same direction. We pick channels based on your audience, manage the spend, and report on what it's making you.
How much does paid media cost?
It depends on your goals and the channels that fit them. We don't do a one-size rate card. Tell us where you want to get to and we'll build a plan and a budget that earns its keep. We'd rather spend less brilliantly than more for show.
Which paid media channels should I use?
The ones your audience actually uses. We work that out first, then recommend. Sometimes it's all five, more often it's two or three done properly.
Do you only work with Leeds businesses?
We're Leeds born and based, but we run paid media for brands across Yorkshire and the whole UK.
What makes you different from other paid media agencies?
We run brand and performance as one system, brief it from audience data, and measure to make you braver rather than to take the credit. Most agencies sell channels. We sell outcomes.
Let's talk outcomes
Tell us where you want to get to. We'll show you the paid media plan that gets you there, and the numbers we'll hold ourselves to.
We use strictly necessary cookies to make this site work. With your consent we also use
cookies for functionality, analytics and marketing, including measuring our own advertising
and loading embedded videos. Nothing optional loads until you allow it. See our
Cookie Policy and
Privacy Policy.
Manage cookie preferences
Choose which cookies to allow. Strictly necessary cookies are always on because the site
needs them to work.
Always on
Needed for the site to work and to remember your cookie choice. These are always on and cannot be switched off.
Remember choices you make, such as light or dark display mode, to improve your experience.
Help us understand how the site is used so we can improve it, using Google Analytics and Microsoft Clarity.
Measure our own advertising and help us understand which businesses visit, using tools such as Google Ads, Meta, LinkedIn and HubSpot. Also allows embedded YouTube and Vimeo videos, which may set cookies once you play.
