The Brief
Matt came to us with an idea: a sustainable flooring brand to sit alongside his family’s existing business. The brand did not yet exist, with no website, no domain authority and no search presence. We built the entire digital operation from scratch: branding, website, paid media and SEO.
What We Did
- Brand and build from zero. Created the brand identity and website from a standing start.
- Category by category. Picked high-value, achievable categories like Cork and Wool Flooring rather than fighting the whole market head on.
- Paid plus organic from launch. Combined paid and organic activity so paid search filled the gap in month one while organic ranking velocity compounded underneath.
