21 Degrees Digital is a Leeds web design and development agency that designs it, builds it and keeps it running. One team, one plan, no finger-pointing when something breaks. So your website stops being a pretty brochure and starts being the hardest-working thing you own.
Most agencies design your site, then chuck it over the wall to developers who've never met you. And when it breaks, everyone points at everyone else. We don't work like that.
One team, start to finish
Design, development and hosting sit in the same building here in Leeds. No handoffs, no lost-in-translation, no blame games.
Audience-first, not template-first
We start with data on where your buyers actually are and what they're searching for. Then we design around them, not around a theme we bought off the shelf.
Found by people and AI
Fast, structured and built with proper schema, so you show up in Google and get picked up in AI answers from ChatGPT, Claude and the rest.
Measured, so you invest with confidence
Your site's a performance asset, not a line on the cost sheet. We measure what it actually does, so you can back it with confidence.
21 Degrees Digital: trusted by brands across Leeds and the UK
Why 21 Degrees
What makes our web design and development different
We start with your audience, not a template
Audience First Outcome Marketing means we brief every build from data on where your buyers actually are. Design follows the audience, not a hunch.
We build sites AI can actually read
Brand entity, schema and clean structure baked in, so you're the answer people get in AI search, not the result they scroll straight past.
Three build routes, matched to you
We build the way that fits your budget and your team: a WordPress build your team already knows, an AI-driven build on Cloudflare's EmDash for speed and performance, or Shopify or WooCommerce for selling.
Brand and performance as one
We run brand and performance as a single system called Outcome Marketing. So your website looks brilliant and pulls in leads. Not one or the other.
How it works
From first chat to fully-grown site
Discovery & audience mapping
We dig into your goals and the data on where your buyers are.
01
Design
Wireframes first, then full design, built around your brand and your audience.
02
Build
Clean, fast development on the right platform for you.
03
Test & optimise
We break it on every device and browser before you ever see it live.
04
Launch
We take you live safely, then train your team to run it.
05
Host, care & grow
We keep it fast, secure and improving.
06
Straight-talking pricing
What a website costs with us
Every site's different, so we won't pretend there's one price. But we hate mystery quotes, so here's the honest shape of it. We work in days at £800/day, and we'll always tell you the number before we start.
AI-Driven EmDash Build
from £15,000
A full custom, AI-driven build on Cloudflare's EmDash. Editable, reliable, and yours to run.
A multi-zone bar that needed one loud, unmistakable brand. We gave it a look you can hear from across the street.
3venue zones under one identity: Sky Lounge, Living Room and The Basement
4touchpoints branded: identity, menus, merch and website
A sustainable flooring brand, built from zero
Metrics
No website, no domain authority, no search presence. We built the brand, the site, the paid media and the SEO, and ranked two categories on page one inside a year.
£183,524Year One organic revenue
18,000monthly visitors within 12 months
A premium recruiter, premium website
Metrics
An outdated, inaccurate website that no longer reflected the business. We designed and built a bespoke, easy-to-update site that splits cleanly for clients hiring and candidates looking for work.
2clear journeys: clients hiring and candidates
The cost of one form field
Metrics
User-behaviour tracking found a single date-of-birth field quietly killing conversions. One redesign, no other changes, and completions jumped.
+53%form conversion rate uplift (7.57% to 11.6%)
+90additional leads per week, from one field change
Dennison Group, printing’s best-kept secret
Metrics
A print-industry specialist with thirty years behind it, and a brand that did not show it. We built an identity and a website with the confidence to match.
30years in the print industry, now reflected in the brand
4CMYK process colours built into the brand device
200 motivated-seller leads a month
Metrics
Up against We Buy Any Car and Motorway, a local car-buying business needed a cost-effective campaign that brought in motivated sellers. Search plus retargeting did it at £7.60 a lead.
Our biggest win was a £200,000-plus project — they found us through the website and filled in the form. We're now looking at well over £600,000 of business, just from getting the website right.
What's the difference between web design and web development?
Design is how your site looks and feels: layout, brand, the bit people see. Development is what makes it work: the code, speed and functionality under the bonnet. You need both, and we do both.
How much does a website cost?
It depends on size and complexity, but we work in days at £800/day and always agree the number up front. No mystery quotes.
How long does a website take?
Most projects run 4 to 10 weeks from kick-off to launch. The biggest variable is how fast content and feedback come back from your side.
Can I edit the site myself after launch?
Yes. We build on editor-friendly platforms and train your team, so you can update text, images and pages without breaking anything.
Do you host and look after the site after launch?
We do. Fast, secure hosting plus ongoing care, so nothing breaks when you're not looking.
Do you only work with businesses in Leeds?
We're proudly Leeds-based, but we build for ambitious businesses across Yorkshire and the whole UK.
Ready for a website that actually pulls its weight?
Tell us what you're trying to grow. We'll tell you how we'd design, build and run the site to get you there.
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