The Brief
TownHouse is not one venue, it is three moods stacked under one roof. A sun-trap Sky Lounge, a laid-back Living Room, and a proper night-out Basement. From the outside, though, it read like three different places that happened to share a postcode.
They came to us for one identity loud enough to hold all three together, and flexible enough to let each room keep its own personality. No beige. No apologising.
The Idea
We built the brand around bold geometry and a palette that does not whisper. Sliced shapes, tropical flashes, and a coral that grabs you by the collar. Playful without being childish, premium without being precious.
Teal, burgundy and a coral that refuses to be ignored.
Then we let each zone borrow the toolkit and make it its own. Same DNA, different volume.
Three Rooms, One Racket
From menus and merch to a booking-ready website, every touchpoint got the same treatment. Walk in, scroll through, order a drink: it all feels like the same night out.
And because the whole thing was built for a crowd, we shot it where it lives: mid-party, drinks up, lights down.
A brand you can hear from across the street.
