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About 21 Degrees

Be on the right side of change

21 Degrees Digital is a Leeds performance marketing agency. We blend hard data with proper creativity to keep ambitious brands ahead of the change, not chasing it.

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CreativeHubSpot PartnerCertified Agency PartnerMindful EmployerGoogle Partner2023 Award Winner2024 Award WinnerDisability Confident Committed
A 21 Degrees team member presenting ideas during a workshop.
A member of the 21 Degrees team on the studio sofa.
A 21 Degrees team member holding a clapperboard on a shoot.
A 21 Degrees videographer at an industry event.
The 21 Degrees team together outdoors.
The 21 Degrees team at an industry event.
The 21 Degrees team in discussion at the studio.
Two 21 Degrees team members taking notes during a session.
21 Degrees colleagues in front of the studio wall.
A 21 Degrees videographer filming on location.
21 Degrees colleagues outdoors on an away day.
The office dog on set at 21 Degrees.
The 21 Degrees studio floor during a busy day.
A 21 Degrees team member behind the scenes.
A 21 Degrees team member on a team away day.
A 21 Degrees team member working at a desk in the studio.
The 21 Degrees team on a team away day.
A 21 Degrees videographer setting up a shot.
21 Degrees colleagues travelling to an event.
21 Degrees colleagues on location.
A 21 Degrees team member on a team away day.
A 21 Degrees team member on set.
Behind the scenes on a 21 Degrees video shoot.
Four 21 Degrees colleagues on a London rooftop.
Two 21 Degrees colleagues chatting on the studio sofa.
The 21 Degrees team gathered on an away day.
A 21 Degrees team member during an interview.
21 Degrees colleagues enjoying a team social.
A 21 Degrees team member on the way to an event.
21 Degrees colleagues celebrating together.
The 21 Degrees team standing together outdoors, smiling in front of green foliage.

Where the geek meets the chic

In 2022, two Leeds agencies became one. 21 Degrees brought the chic: social, video and design, the creative firepower that makes people feel something. Ground Up Digital brought the geek: PPC, SEO and web, the data and engineering that makes people act. Put them together and you get the thing most agencies only promise, brand and performance pulling in the same direction. That’s the 21 Degrees Digital you’re talking to today, and it’s how the agency grew into a proper Northern powerhouse.

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Hear from one of our clients

Peter of Monty Miracle in his video testimonial for 21 Degrees Digital.
Peter on what it’s like working with 21 Degrees. Peter, Monty Miracle

The road so far

Spoiler: it wasn’t a straight line. The best stories rarely are.

Let’s talk Meet the team
  1. Jan 2017

    It begins. The 21 Degrees story starts in Leeds: a creative agency with big ideas and even bigger ambitions.

    The early 21 Degrees days in Leeds.
  2. Jan 2022

    Geek meets chic. 21 Degrees merges with Ground Up Digital, fusing creative flair with hard performance data. The modern 21 Degrees is born.

    The 21 Degrees and Ground Up Digital merger.
  3. Feb 2024

    A reset. We liquidated and reformed. Everyone makes mistakes, we made ours, learned a ton, and came back sharper.

    A reset and reform for 21 Degrees.
  4. Apr 2024

    Back-to-back winners. We take home the BizX Award for Best Marketing Campaign, second year running. Turns out geek and chic is a winning combo.

    21 Degrees wins the BizX Award for a second year running.
  5. Jan 2025

    All in on AI. We pivot hard towards AI, not for the buzzword, but to deliver more for our clients, faster.

    The 21 Degrees pivot to AI.
  6. 2026

    A milestone banked. 21 Degrees Digital passes the £1m turnover mark and sets its sights on the next chapter, Outcome Marketing.

    21 Degrees passes the £1m turnover milestone.

The future’s ours to make. Will you be in it?

The 21 Degrees team working together in the studio.
How we work

How we actually work

  • Audience before channel.

    We follow your customers, not the latest trend.

  • Brand and performance as one,

    because they compound, they don’t compete.

  • We slot in alongside your team.

    We’re here to back you up, not take over.

  • Measurement that builds confidence,

    not vanity metrics.

  • Search is a behaviour, not a channel,

    so we show up everywhere your audience looks.

Why brands pick 21 Degrees

Plenty of agencies can run your ads or build your site. Fewer can do the lot and make it work as one. Here’s what you get with us.

Let’s talk Explore Outcome Marketing

The people behind the powerhouse

We’re a mix of data geeks, storytellers, strategists and makers, led by our founders: Rory Mason (CEO), Zac Evans (MD and Sales Director) and Kyle Findley (Creative Director). Diverse by design, united by one goal: keeping you ahead.

Meet our Directors

Heads of Department

The rest of the team

Fancy joining us?

We’re always after good people who think differently. Neurodiverse minds especially welcome.

See careers

Want to know where you stand?

Grab a free Health Check. We’ll show you where your marketing’s leaking and where the quick wins are hiding. No fluff, no hard sell.

Get your Health Check Let’s talk
The 21 Degrees team working together in the studio.

The future’s ours to make. Let’s build it.

Let’s build something that leads. Get in touch and let’s talk outcomes.

Let’s talk See the work
The Leeds skyline at dusk, with lit glass towers rising above the river.