Manufacturing and industrial marketing that turns technical excellence into pipeline
21 Degrees Digital is the manufacturing and industrial marketing agency that turns technical capability into demand. You make things most people couldn't pronounce, let alone build, and we make sure the right buyers find you. We run brand and performance as one data-led system, briefed from where your market actually researches and measured in revenue. We don't make a move the data doesn't back.
The challenges manufacturing and industrial teams deal with
Marketing a manufacturer isn't like marketing anything else. Here's what you're really up against.
01
The best kept secret problem. You're brilliant at what you make and invisible to everyone who hasn't already bought from you. Reputation carries you a long way. Then it quietly caps your growth.
02
Long cycles, big committees. Eighteen month sales cycles and six people on the buying committee. By the time the tender lands, the shortlist was shaped months ago by research you never saw.
03
Trade show dependency. The calendar fills, the stand goes up, the leads trickle in. Trade shows have their place, but as your main acquisition channel they're expensive, exhausting and impossible to scale.
04
Engineers don't blow trumpets. Firms run by engineers are brilliant at solving problems and allergic to selling. So marketing gets done in the gaps between jobs, and it shows.
05
The distributor dilemma. Sell through distributors and you lose the customer relationship. Sell direct and you upset the channel. Your marketing has to thread that needle, and most doesn't.
06
Research you can't see. Procurement and design teams research online and in AI answers long before they contact anyone. If you're not visible there, you don't lose the deal. You never know it existed.
21 Degrees isn't a manufacturing specialist that learned marketing. We're a performance and brand agency that knows industry.
Most agencies treat brand and performance as separate things, with separate teams, separate budgets and separate reporting. We don't. 21 Degrees runs them as one system, briefed from data on where your buyer actually is, and measured so you can invest with confidence. It's data-led creativity: brave work, never a guess. We've marketed across the sector, from precision engineering, sheet metal fabrication and capital equipment to print and packaging, geosynthetics, industrial supplies, plant and tool hire, and the automotive and aerospace supply chains. We already speak the language, so you won't spend six months teaching us what a tolerance is.
Proof that actually means something
£1.4Mdirect revenue generated for print manufacturer Dennison Group
63qualified leads in a tender-driven market for geosynthetics manufacturer GEOfabrics
£10cost per lead for plant and tool hire firm TAG Tool Hire
Real clients. Real numbers. Marketing measured in revenue, not vanity metrics.
Outcomes, not output
What we help you achieve
The right enquiries
Qualified prospects who fit your capability and your order book, not a pile of RFQs you'll never win.
A brand specifiers remember
When the tender lands or the spec gets written, you're already the name in the room.
Pipeline you can prove
Marketing tied to revenue and reported in plain English, so the board stops asking what it's for.
Growth beyond the trade show
An always-on engine that generates demand between exhibitions, not just at them.
One system, every channel
Brand and performance, run together and briefed by data. Here's what 21 Degrees brings to your manufacturing or industrial brand.
PPC, paid social, SEO and CRO that capture the specifiers already searching for your capability, and reach the ones who don't know you exist yet.
02
Brand Building
PR, design, social and video that make your firm the one specifiers remember when the decision gets made.
03
Content & Creative
Technical authority content that engineers actually respect, translated for the people who sign it off.
04
AI Automation
AI-powered SEO and delivery that keep you visible in the AI answers your buyers now ask first.
05
Digital Transformation
Web, hosting, analytics and CRO, so a website built in 2014 stops undoing brand new campaigns.
06
Lifecycle & CRM
Email and CRM, run in HubSpot, that nurture an eighteen month cycle without letting it go cold.
What lands on your desk
An Audience Map and Intent Brief: where, how and why your buyers actually research, from design engineers to procurement, refreshed every quarter.
A Brand Entity and Content System: the schema and entity work that makes your brand recognisable and citable to AI and humans alike.
Clear, honest reporting: a monthly read on where you're showing up and how brand is feeding pipeline, so you always know what the data's telling you.
A manufacturing and industrial marketing agency that measures itself the way you do
21 Degrees Digital is the manufacturing and industrial marketing agency that runs brand and performance as one. We're based in Leeds, we're a HubSpot Solutions Partner, and we've spent years generating measurable pipeline for manufacturers, engineering firms and industrial businesses across the UK, from named-account nurture funnels to national campaigns. Manufacturing marketing is what we do, and we measure it the way an engineer would.
Real results.
The story of Southgate Lighting
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A brand film taking clients from concept and design through to bespoke manufacturing and delivery, the full Southgate Lighting story, told through the people behind it.
IPP, purpose you can package
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A purpose-led packaging business that takes people, planet and profit equally seriously. The brand needed to look as considered and global as the business behind it.
1purpose-led brand and a new website
3pillars at its heart: people, planet and profit
Dennison Group, printing’s best-kept secret
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A print-industry specialist with thirty years behind it, and a brand that did not show it. We built an identity and a website with the confidence to match.
30years in the print industry, now reflected in the brand
4CMYK process colours built into the brand device
Print, end to end
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An informative film walking through Route 1 Print’s production process to build client trust and showcase quality and attention to detail.
Launching the Peri One Series
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An event film capturing the UK launch of the Peri One Series direct-to-object printer, a collaboration between Dennison Group and L-SINC.
Complex services, made clear
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An animated explainer breaking down Dennison Group’s range of services into a clean, engaging format for clients and prospects.
Front of mind for the next tender
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In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.
£1.4Mrevenue
63leads
An attributable lead engine under a brand
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Strong brand awareness, no scalable way to turn it into enquiries. Google Ads, LinkedIn remarketing and InMail converted brand equity into measurable revenue.
What does a manufacturing marketing agency actually do?
A manufacturing marketing agency plans and runs marketing for manufacturers, engineering firms and industrial businesses, across brand and performance channels like SEO, PPC, paid social, content and video, all built around long sales cycles and technical buyers. 21 Degrees Digital runs all of it as one data-led system measured in revenue.
How do you generate leads for manufacturers with long sales cycles?
By building the relationship before the enquiry. Lead generation for manufacturers rarely works as a bottom-of-funnel grab, so we build nurture funnels that give your sales team a credible reason to open named-account conversations. For geosynthetics manufacturer GEOfabrics, a video-led nurture funnel generated 63 qualified leads and £1.4 million in a tender-driven market.
Do we have to stop doing trade shows?
No, but they shouldn't be the whole plan. We help you translate what trade shows do well into an always-on digital engine. One equipment supplier client replaced a tired trade show calendar with a content-led paid funnel and returned 48 times their investment.
Can you market technical products you don't actually understand?
We understand more than you'd expect, and we know how to close the gap fast. We've marketed everything from geosynthetics to capital print equipment. We work with your engineers to get the detail right, then translate it into language buyers act on. No fluff, no jargon soup.
How do you handle distributor relationships in marketing?
Carefully and deliberately. We build campaigns that generate end-user demand without undercutting your channel, and we've worked both sides: direct-to-buyer funnels and distributor-supporting brand campaigns. The right answer depends on your margin structure, which is exactly the kind of thing the data tells us.
How do we get visible in AI search? Do engineers really use it?
They really do, and increasingly first. We build the foundations AI systems read: clean schema, a strong brand entity, and content that answers your buyers' questions. That's how you get found and cited where the spec research actually starts.
How much does manufacturing marketing cost?
It depends on your goals and the channels involved. Our retainers start from £1,600 a month. The quickest way to a real number is a free Health Check.
Ready to stop being the best kept secret?
Get a free Manufacturing Marketing Health Check from 21 Degrees. We'll show you where the quick wins are, where the data says you're leaving money on the table, and what we'd do first.
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