IPP website on a laptop, a ship at sunset, purpose-led packaging brand.
CASE STUDY · BRAND IDENTITY

IPP, purpose you can package °

A purpose-led packaging business that takes people, planet and profit equally seriously. The brand needed to look as considered and global as the business behind it.

  • Brand Identity
  • Web Design
  • Graphic Design
Client
IPP
Service
Graphic Design, Web Design
Sector
Industrial / Manufacturing
The Work

Global, considered, purpose-led.

  • 1 purpose-led brand and a new website
  • 3 pillars at its heart: people, planet and profit
  • 4 touchpoints branded: website, brand system, packaging and social

The Brief

IPP is a purpose-led packaging business that takes people, planet and profit equally seriously. The brand needed to look as considered and global as the business behind it.

A purpose-led business.

The Idea

We built a warm, grown-up identity around amber and deep neutrals, with room for the sustainability story to breathe. It reads global, established and genuinely purpose-led.

Online.
The story.
IPP brand toolkit and icon set on amber.
The brand toolkit.

People. Planet. Profit.

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Purpose-led brand that needs to show it?

Global, considered and genuinely purpose-led. Let us build it.