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Large rolls of technical geotextile fabric on winding machinery in a factory, lit by warm overhead light through industrial haze.
CASE STUDY · B2B LEAD GENERATION

Front of mind for the next tender °

In a tender-driven category where buyers do not search, high-production video gave sales a credible reason to open named-stakeholder conversations.

Client
GEOfabrics
Service
Video Production, Lead Nurture, LinkedIn
Sector
Industrial, Manufacturing
The Results

Conversations opened, tenders won.

  • £1.4M revenue
  • 63 leads
  • 23 target companies reached

The Brief

GEOfabrics manufactures geotextiles and geocomposites, a highly specialised B2B category where buying decisions happen through tenders and direct stakeholder conversations rather than inbound search. The brief was to stay front of mind for upcoming tenders and open conversations with specific named stakeholders.

What We Did

  • Right-size the funnel. Acknowledged upfront that low search volumes and a long sales cycle meant a generic performance funnel would not work.
  • Lead with video. Built a nurture funnel anchored on high-quality video that gave sales reps a reason to start a conversation.
  • Convert to opportunity. Turned opened conversations into qualified opportunities through structured mail campaigns and research-paper deliveries.

The Film

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