Sarah Leeds
Head of SEO
Head of SEO with 14+ years in search. For me it's revenue, not just rankings.
Areas of expertise
- Technical SEO
- SEO strategy
- Content strategy
- SEO migrations
I'm 21 Degrees' Head of SEO, and I've spent 14+ years in search, so I've watched a lot of Google updates come and go. I've held senior roles at Search Laboratory, Semetrical, Intermarketing and Brass, plus in-house positions for global brands and high-growth businesses, which means I've seen SEO from just about every angle.
I studied Marketing and PR at the University of Huddersfield, and I work right across the discipline: strategy, technical and content, basically an SEO team in one person.
My take is simple. SEO is about driving revenue, not just rankings. So I focus on the pages and journeys where customers are actually ready to buy, and on keeping brands visible and trusted as search turns into answer engines. Get the customer experience genuinely right and you're already halfway there.
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