Jon Corbett

I've spent 20 years in PR and communications, across journalism, event management, public relations and digital comms. I started in newsrooms as a former journalist and editor with an MA in news journalism, which means I see stories from the other side of the desk. I know what makes them land, and how to earn real coverage in a media landscape that gets noisier every year.

These days I lead campaigns across live music, entertainment, hospitality, sport, business and the third sector, for everyone from ambitious start-ups and challenger brands to major festivals, national charities and names you'll recognise. That's included national campaigns featuring household names like Alan Shearer and Alex James, and comms for some of the UK's biggest live events and venues.

Alongside my work with 21 Degrees Digital, I founded Northside Creative, and I've delivered campaigns for brands and organisations linked to Sony Music, Ministry of Sound, TEG Europe and the NSPCC. I pair traditional media relations with a modern grip on digital PR, search and content, because the goal isn't just headlines. It's coverage that moves the commercial needle.