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The Automotrade car-selling landing page, case study image.
CASE STUDY · PPC

200 motivated-seller leads a month °

Up against We Buy Any Car and Motorway, a local car-buying business needed a cost-effective campaign that brought in motivated sellers. Search plus retargeting did it at £7.60 a lead.

Client
Automotrade
Service
Google Ads, Meta Retargeting, Web
Sector
Automotive
The Results

200 leads a month, 3x return on ad spend.

  • 200 leads per month
  • £7.60 cost per lead
  • 3.0 return on ad spend

The Brief

Automotrade is a local car company looking to put the honesty back into selling your car. With big companies like We Buy Any Car and Motorway dominating the space, we needed a cost-effective campaign that generated high-quality leads from motivated sellers.

What We Did

We combined Google Search Ads targeting people looking to sell their car online with retargeting adverts on Meta, all pointed at a simple, highly focused website designed to capture the maximum information from the seller for the least effort.

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