The Brief
Turnkey Dental provides dental fit-outs and equipment to dentists across the UK, high-ticket considered B2B sales. Their acquisition leaned heavily on trade shows, which had become tired and expensive relative to the leads produced. They needed a scalable way to generate qualified leads from dentists planning a build or refit.
What We Did
- Build the asset. Created The Ultimate Guide to starting up a dental practice, built around the founder’s industry experience.
- Run it behind paid. Ran the guide as the conversion offer behind a paid acquisition campaign across Google Ads and LinkedIn.
- Remarket to convert. Used a targeted remarketing approach to bring engaged prospects back through the funnel until they converted.
