CASE STUDY · LEAD GENERATION

Hard-to-reach banking C-suite, reached °

High-ACV open-banking deals don’t come from form fills. We gated Bud’s Beyond Open Banking report, drove qualified downloads with Google, Meta and LinkedIn Ads, and routed every reader straight to their sales team.

Client: Bud Financial
Service: Paid Media (Google, Meta, LinkedIn) · SEO Advisory · Content Strategy · Lead Nurture
Sector: Fintech, Open Banking

The Results

A content-led engine feeding a sales team ready to close.

~£3M revenue generated (estimate)
50× return on investment
69 C-suite banking executives reached

Including decision-makers at

HSBCJPMorgan ChaseBank of AmericaCitigroupWells FargoBarclaysGoldman SachsDeutsche BankRBCMorgan StanleyING GroupLloyds Banking GroupUniCreditNatWest GroupStandard CharteredANZWestpacCapital One

What I love about you guys is that your work is fantastic and you’re so much cheaper than a London agency.

Sam Oakley Head of Marketing at Bud at the time, now Head of Growth at Tide

The Brief

Bud Financial operates in open banking, where a single enterprise deal can run into the hundreds of thousands. They had a flagship asset in the Beyond Open Banking report and a sales team ready to convert. What they needed was reach: getting that report in front of senior banking decision-makers at volume, and turning every download into a live commercial conversation.

What We Did

Gated the asset. We helped shape the report’s structure (authored by a specialist partner) and built the gated experience behind it, so every reader became a qualified, named lead.
Multi-channel paid media. Google Ads, Meta Ads and LinkedIn Ads ran in concert to drive qualified downloads from the exact banking audiences worth reaching.
SEO advisory. We advised on the SEO of the Beyond Open Banking report, so the content earned organic visibility alongside the paid push.
Straight to sales. Every download fed Bud’s sales team in real time, wired for immediate follow-up.
Built for the close. We made the hand-off frictionless, an all-encompassing content-led engine that let their team pick up warm conversations and run.