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A plant and tool hire yard at golden hour, with mini-excavators, a compactor plate and portable generators lined up on gravel and a worker in hi-vis walking between them.
CASE STUDY · PERFORMANCE

A reputation, finally translated to search °

A reputable Yorkshire hire business whose website had never produced a single conversion. PPC and SEO turned the offline reputation into measurable demand.

Client
TAG Tool Hire
Service
Search PPC, Social PPC, SEO
Sector
Trade, Plant and Tool Hire
The Results

From zero conversions to a clear multiple.

  • £3,000 direct website conversions per month, on £1,400 spend
  • 50 phone enquiries per month
  • £10 cost per lead enquiry

The Brief

TAG Tool Hire is a Yorkshire plant and tool hire business with a strong reputation built almost entirely through word of mouth. Despite years of trading, the website had never produced a single direct conversion. We were brought in to translate the offline reputation into measurable digital demand.

What We Did

  • High-intent PPC. Built a search and social PPC programme targeting high-intent hire queries.
  • Organic authority. Layered SEO to build authority for category terms so the brand appeared regardless of paid spend.
  • Answer the questions. Created a content-led nurture funnel addressing real customer questions rather than generic category content.

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