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Defiance bar brand, a cocktail being poured with the gold Defiance mark.
CASE STUDY · BRAND IDENTITY

Defiance, a night out with attitude °

A bar with a bit of rebellion in it. Dark, moody and cinematic, the brand had to feel like a proper night out, not a stock-photo one.

  • Brand Identity
  • Graphic Design
Client
Defiance
Service
Graphic Design
Sector
Hospitality
The Work

Defy the norm, defy the rules.

  • 1 dark, defiant identity
  • 3 touchpoints branded: brand, app and event posters
  • 2 signature tones: defiant gold and black

The Brief

Defiance is a bar with attitude. Dark, moody and just a little bit rebellious. The brand had to feel like a proper night out, not a stock-photo version of one.

Defiance.

The Idea

We built it dark and cinematic: black, deep green and a defiant gold, with moody photography and a look that works as well on a phone as on a poster.

The app.
On the walls.

Defy the norm, defy the rules.

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Venue that deserves an atmosphere?

Dark, cinematic and unmistakable. Let us build it.

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