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A large sunny crowd on the grass at the Fan City Sheffield fan zone.
CASE STUDY · DIGITAL PR

Bringing the noise: Fan City Sheffield °

PR for Sheffield’s Devonshire Green fan zone across Euro 2024 and 2026 World Cup activity: 36 pieces of coverage and an estimated 310,000 views.

  • Digital PR
  • Regional Media
  • Events
  • Hospitality
Client
Fan City Sheffield
Service
Digital PR
Sector
Hospitality
The Results

36 pieces of coverage, 310,000 estimated views.

  • 36 pieces of coverage
  • 310,000 estimated views
  • 49 avg domain authority
  • £205,000 estimated media value

The Brief

Sheffield loves its football. We helped turn that passion into one of Yorkshire’s standout tournament destinations at the Devonshire Green fan zone.

The Campaign

We ran PR for Fan City through England’s Euro 2024 run and into its 2026 World Cup activity, leaning on football heritage, city pride, live entertainment and a few very familiar faces. Chris Waddle, Tony Currie and Danny Wilson all added nostalgia, credibility and personality to the mix.

The campaign drew strong Yorkshire coverage across news, sport, what’s on and lifestyle, positioning Fan City as a proper city centre event brand. Hits included BBC, Yorkshire Live, Exposed Magazine, Sheffield Magazine and Sheffield City Council channels.

The Results

Final tally: 36 pieces of regional and local coverage, an estimated 310,000 online views, an average domain authority of 49 and around £205,000 in media value.

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