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Amazonia sustainable cafe, a lush green interior with the gold brand mark.
CASE STUDY · BRAND IDENTITY

Amazonia, a little jungle luxury °

A sustainable cafe that feels like stepping into a greenhouse. The brand needed to be lush, premium and unmistakably green, across everything from a coffee cup to a chocolate bar.

  • Brand Identity
  • Packaging
  • Graphic Design
Client
Amazonia
Service
Graphic Design
Sector
Hospitality
The Work

Sustainable cafe, seriously stylish.

  • 3 in the chocolate range: milk, white and dark
  • 4 packaging formats branded: bars, cups, boxes and wraps
  • 1 green-and-gold identity across the lot

The Brief

Amazonia is a sustainable cafe that feels like stepping into a greenhouse. The brand needed to be lush, premium and unmistakably green, and to hold together across a whole menu of packaging.

A little jungle, indoors.

The Idea

We built the identity on deep jungle green and a warm gold, with a fine geometric mark and plenty of foliage. It feels natural and premium at the same time, which is exactly the point.

  • Jungle #283128
  • Gold #a8895a
  • Cream #eff0ef
  • Plum #38132b

Deep jungle green and warm gold, grown-up and lush.

The Range

Right down to the chocolate: one system, three bars, all clearly from the same jungle.

Milk.
White.
Dark.

Life is short, enjoy your coffee.

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Hospitality brand that needs to feel premium?

Lush, considered and unmistakable. Let us build it.

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