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A band playing a live show at an independent music venue, Smile Bar case study image.
CASE STUDY · PAID SOCIAL

Sell-out shows for an independent venue °

A 500-capacity Huddersfield music venue needed to fill rooms through online promotion. Meta Ads captured the atmosphere of a live gig and put it in front of the people most likely to buy a ticket.

Client
Smile Bar & Venue
Service
Meta Ads, Paid Social
Sector
Music & Events
The Results

£44,200 in ticket revenue, 1,100 sales.

  • £44,200 revenue
  • 1,100 ticket sales

The Brief

The Smile Bar & Venue are a small independent music venue, bar and cafe based in Huddersfield. Putting on high-quality production events in their 500-capacity room, we were tasked with boosting event sales through online promotion and improving their return figures.

What We Did

Meta Ads let us demonstrate the atmosphere, excitement and feeling of a live gig. By optimising existing content from the bands and artists booked, as well as creating our own, we reached the users most likely to attend each specific event, producing a strong average cost per purchase and a healthy ROAS.

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