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Still from the Be Smoke Free campaign film for Leeds City Council.
CASE STUDY · VIDEOGRAPHY

An emotive film to help people quit °

A promotional film for Leeds City Council’s Be Smoke Free service, built to drive self-referrals through a family-led, sensitively handled narrative across the city’s channels.

Client
Leeds City Council
Service
Videography, Digital Marketing
Sector
Public Health
The Work

A campaign film across the city’s channels.

  • Multi-channel council website, YouTube, GP newsletters, social
  • Self-referral narrative built to drive service uptake
  • 70% increase in clicks to the council’s self-referral sign-up page

The Brief

We produced a promotional video for Leeds City Council’s Be Smoke Free campaign, a service provided by One You Leeds offering free help to quit smoking over a twelve-week course. Briefed by the council’s health improvement specialist, the aim was to decrease smoking rates in Leeds by increasing uptake of the service. With the programme now dependent on self-referrals rather than healthcare referrals, the challenge was a narrative that encouraged people to join.

What We Did

We chose a family-oriented narrative, emotive yet relatable, and wrote a voiceover with a clear call to action that kept the tone light while tackling addiction sensitively. Filming took in Roundhay Park, Clarence Dock and Elland Road, with B-roll across Leeds. The finished film ran across the council’s website, YouTube, GP practice newsletters, bulletins, briefings and social media.

The Film

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