The Brief
Monty Miracle makes a highly effective, fast-acting patio cleaning solution. Because of what the product does, the business is heavily seasonal. Most of the year’s revenue has to land in a tight window between late February and the end of April, with March as the hero month.
When Monty Miracle came to us in July 2025, they had an efficiency problem. Their digital channels, TikTok, Google Ads and Meta, were fragmented across several agencies and freelancers. That meant inefficient budget splits. Most of the spend was going into Google and Meta, which were returning ok but lower numbers, while TikTok, their best-performing channel by ROI, was being starved.
They also set us a target: scale up massively in 2026, to over £1.2 million for the year.
The Plan
With peak season months away, we had the perfect window to restructure their channels. We split the strategy into two phases.
Phase 1: Off-season foundation (July to December).
During the quiet months we focused on testing and infrastructure: efficiency improvements, new structures and new ad creative.
- Restructure and reallocate. We rebuilt each ad account with a more logical structure and a single, specific goal, so spend could be judged against an outcome.
- Creative testing. We took their existing organic content and tested simple tweaks and new formats to see what resonated.
- TikTok GMV Max plus new creative. We rolled out TikTok GMV Max campaigns and worked with our production sister company to shoot brand-new, high-quality, straight-to-the-point ads built for TikTok’s algorithm.
- Planned 2026 spend, month by month. Using two years of ad data and the target we’d been set, we mapped the budget for every month of 2026, with specific goals for each channel.
Phase 2: Peak season ramp-up (January to April).
When spring demand hit, our planning meant we were in the best possible position.
- Focus on what works. Because we controlled all the channels, we cut underperforming spend on Meta and Google and funnelled a much bigger budget into the winning TikTok campaigns.
- Dynamic pacing. We watched target ROI settings closely and kept in regular contact with the Monty Miracle team, so their fulfilment could handle the higher volume.
TikTok was starved.
In spring 2025, TikTok ran on roughly £12k while Meta and Google took the majority of the budget, despite TikTok being the strongest channel by return. Consolidating the accounts let us reverse that split and back the winner.
The Results
By consolidating their marketing and leaning into high-quality TikTok creative, plus a large amount of influencer content, we transformed Monty Miracle’s peak season.
In the previous peak season, January to April 2025, total digital revenue was around £322,000. Under our unified strategy in 2026, we generated over £1.52 million in the same four-month window.
- £1,525,228.63 peak season revenue
- 7.62x blended ROAS
- 44,034 conversions (orders)
- £167,753 TikTok spend
- £1,359,000 TikTok revenue
- 8.01x TikTok ROAS
The TikTok takeover. Backing TikTok paid off. By increasing TikTok spend to £167,753, from £12k the previous spring, that channel alone generated £1,359,000 in revenue at an 8.01x ROAS. We scaled massively while holding an excellent profitability figure.
£8 back for every £1 in. Massive scaling, profitability held.
Why It Worked
- Consolidation. Three agencies became one team with one view of the P&L. Money could finally follow performance, not org charts.
- TikTok-led, not TikTok-also. We backed the channel the data was already pointing at, with high-quality creative built for the platform plus heavy influencer content.
- Pre-built launch pad. Six months of structure, testing and planning meant January was a launch, not a scramble. We knew what to spend, where and when.
