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Lettings, but make it loud. PPL wanted to stand out in an industry that mostly does not, so we gave them hot pink, turquoise and a branded car you cannot miss.
Lettings is not exactly famous for exciting branding. PPL wanted to be the exception: bold, friendly and impossible to ignore.
The brief was personality, in an industry that mostly plays it safe.
We went all in on hot pink and turquoise, a clean roundel, and put it on everything, right down to the car. It looks confident, approachable and nothing like the competition.
Lettings, but make it loud.
Bold, friendly and impossible to ignore. Let us build it.
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