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A quilting machine stitching a padded white mattress panel on a production line, lit warmly.
CASE STUDY · PPC

Stop paying for traffic you already had °

A mattress brand was burning budget on branded search it was already winning organically. Brand exclusions cut the waste and freed spend for new customers.

Client
Rapyal Stores
Service
Google Ads, Paid Media Optimisation
Sector
eCommerce
The Results

Revenue up, waste halved.

  • £47,591 March revenue, up from £21,549 in January
  • 2.0% brand spend as a share of total, down from 5.2%

The Brief

A mattress brand chasing a target of 150 beds sold per week. We took over an underperforming ad account and identified a significant chunk of spend leaking onto branded search, paying for traffic that was already coming organically.

What We Did

  • Audit the waste. Audited the Google Ads account and identified branded search as a major waste source.
  • Add exclusions. Added brand exclusions to Performance Max and Search campaigns.
  • Redirect the budget. Redirected the freed budget towards non-brand, acquisition-focused activity.

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