A dental team in a Yorkshire practice, Target Dental case study image.
CASE STUDY · PPC

Over 250 new patient leads a month °

A seven-practice dental group needed new private patients across Yorkshire, balanced against the capacity of each clinic. Tightly targeted Google Search Ads delivered them at under £10 a lead.

Client
Target Dental
Service
Google Ads, PPC
Sector
Dentistry
The Results

250 leads a month, at under £10 each.

  • 250 leads per month
  • £9.23 cost per lead

The Brief

A local and expanding dental group were looking to add new patients to their customer list. With seven practices around similar areas, we needed to make sure we drove the right traffic to the right site, while balancing the capacity of each practice.

What We Did

Using Google Search Ads, we set up close location-targeted campaigns and chose keywords relating to people actively looking for a new private dentist, routing each enquiry to the nearest practice with capacity.

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