Holmes & Partners brand over a warm sunset with a plane on the runway.
CASE STUDY · BRAND IDENTITY

Holmes & Partners, visas made simple °

Immigration is stressful enough. This consultancy needed a brand that felt warm, global and reassuring, and a website that made a daunting process feel doable.

  • Brand Identity
  • Web Design
  • Graphic Design
Client
Holmes & Partners
Service
Graphic Design, Web Design
Sector
B2C
The Work

Warm, global, reassuring.

  • 1 warm, global brand plus a new website
  • 3 brand colours defined to the hex: royal blue, off-white and electric orange
  • 4 touchpoints branded: website, cards, guidelines and social

The Brief

Holmes & Partners helps people through the immigration process, which is rarely anyone's idea of a good time. The brand needed to feel warm, global and genuinely reassuring.

Visa applications made simple.

The Idea

We paired a steady royal blue with a warm electric orange and plenty of open, off-white space. It reads calm and trustworthy, with just enough warmth to feel human.

  • Royal Blue #17222f
  • Off-White #f0f0f0
  • Electric Orange #ec5924

Royal blue, off-white and electric orange, defined to the hex.

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