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A family in fancy dress, Fancy Dress Ball case study image.
CASE STUDY · PPC

Ad account rescued, £37k recovered °

When the move to GA4 silently stopped a major eCommerce ad account just before Halloween, revenue fell off a cliff. We rebuilt conversion tracking and got it running again fast.

Client
Fancy Dress Ball
Service
Google Ads, Performance Max, GA4
Sector
eCommerce
The Results

£37,000 recovered, 4.74x return on ad spend.

  • £37,000 revenue
  • 4.74 return on ad spend
  • 1,152 sales

The Brief

Fancy Dress Ball were one of the largest sellers of fancy dress in the UK, a fully eCommerce business sending fancy dress across the country for 15 years. A big part of their revenue came through Google Ads, tracked via Analytics conversions. The switch from Universal Analytics to GA4 left them with an ad account that stopped running, massively reducing revenue just before Halloween.

What We Did

We quickly re-implemented Google Ads conversions through Google Tag Manager and used Performance Max campaigns fed by previous customer data to get the ad account back up and running at speed.

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