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Urbane Lettings brand over a luxury apartment interior.
CASE STUDY · BRAND IDENTITY

Urbane Lettings, one brand with two moods °

Property, in a market full of beige For Sale boards. Urbane wanted an identity with a bit of swagger: premium enough for a penthouse, flexible enough for the day-to-day.

  • Brand Identity
  • Graphic Design
Client
Urbane Lettings
Service
Graphic Design
Sector
Home & Lifestyle
The Work

One chevron, two personalities.

  • 2 identity modes: a mono black cut and the full-colour chevron
  • 4 touchpoints branded: cards, signage, letterhead and social
  • 1 chevron mark tying it all together

The Brief

Urbane Lettings runs property in a market full of beige. They wanted an identity with a bit of swagger: premium enough for a penthouse, flexible enough for the everyday.

The luxury cut.
The everyday cut.

The Idea

The mark is a sharp chevron: a rooftop and an upward arrow in one. In black it reads exclusive. In full colour it reads friendly. Same shape, two personalities.

In the City

Then out it went: signage, stationery, a social feed with actual personality, and a billboard that made lettings look like a lifestyle.

New for 2022.

Premium enough for a penthouse, flexible enough for the day-to-day.

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