Let’s Talk
A dental surgery fitted out by Turnkey Dental.
CASE STUDY · SEO

The same guide, now an organic engine °

When COVID broke the trade-show pipeline, the same Ultimate Guide became an organic lead engine, ranking for the terms dentists search when planning a build.

Client
Turnkey Dental
Service
SEO, Content Marketing
Sector
B2B, Dental
The Results

Organic content, a 22x return.

  • £175,000 profit
  • 22× return on investment

The Brief

With a sales process historically driven through trade shows, COVID disrupted Turnkey Dental massively and forced a new way of generating leads. The brief was to build an organic engine that would still produce qualified enquiries even when in-person events disappeared.

What We Did

  • Rank the asset. Ranked The Ultimate Guide and its supporting articles for high-intent industry search terms.
  • Reach earlier. Designed the content velocity programme to capture buyers earlier in the consideration journey than paid search would reach.

You might’ve seen us about

Want results like Turnkey Dental?

Tell us what growth looks like for you, and we will show you how we would get there.

Let’s Talk See more work