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A bespoke walnut drawer with hand-cut dovetail joints and a brass cup handle, lit by warm workshop light.
CASE STUDY · WEB DESIGN AND PRODUCTION

Design, build and content, under one roof °

A premium bespoke interiors brand whose craftsmanship needed a digital experience to match. We delivered the website UX and the video as a single integrated workstream.

Client
The Secret Drawer
Service
Web Design and UX, Videography, Brand
Sector
Home and Lifestyle, Interiors
The Approach

One team, one vision.

  • UX website rebuilt around the craftsmanship story
  • Video produced in-house through 21 Degrees Production
  • 1 integrated workstream, design to build to content

The Brief

The Secret Drawer is a premium bespoke interiors brand whose craftsmanship needed a digital experience to match. We were engaged to enhance the brand’s storytelling through improved website UX, supported by in-house videography, a single integrated delivery covering design, build and content.

No specific commercial metrics were published for this project. It is presented as a capability proof point, design plus build plus content delivered as one, rather than a metrics case.

What We Did

  • Rebuild around the story. Rebuilt the website with improved UX designed around the brand’s craftsmanship story.
  • Produce in-house. Produced video content in-house through 21 Degrees Production to bring the workshop and product to life.
  • Deliver as one. Delivered design, build and video as a single integrated workstream, one team and one vision.

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