CASE STUDY · BRAND IDENTITY

Leeds Stop Smoking Service, encouragement by design °

Life-changing work that too often gets a drab, clinical brand. This one needed to feel hopeful, warm and firmly on your side.

Brand Identity
Graphic Design

Client: Leeds Stop Smoking Service
Service: Graphic Design
Sector: Healthcare

The Work

Hopeful, warm, on your side.

1 full brand system, guidelines and all
4 signature colours: yellow, purple, electric blue and deep blue
2 typefaces set to work: Dunbar and Gibson

The Brief

Leeds Stop Smoking Service helps people quit for good. It is genuinely life-changing work, and it needed a brand that felt hopeful rather than clinical.

Together we will succeed, as the campaign says. The identity had to carry that warmth on everything from a bus stop to a phone screen.

Together we will succeed.

The Idea

We built a bright, optimistic system: a burst mark that points inward, like support arriving from every direction, a warm yellow, and a confident purple and blue. It looks like encouragement.