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The LFH Regulatory website, ranking for high-intent medical device regulation searches.
CASE STUDY · SEO

Low search volume, high-value deals °

In a specialism where total search volume is tiny, intent is everything. A handful of well-ranked long-tail pages outperformed any generic content programme.

Client
LFH Regulatory
Service
SEO, Long-Tail Content, Lead Nurture
Sector
Medtech, Regulatory
The Results

Thirty-eight leads, eighteen deals.

  • £720,000 revenue
  • 38 leads
  • 18 high-value deals closed

The Brief

LFH Regulatory provides regulation consultancy for medical devices and IVDs. The service is highly specialised, total search volumes are low, and historically LFH had only grown through personal connections, meaning growth was capped by the founder’s network and impossible to scale predictably.

What We Did

  • Rank the long tail. Used on-page SEO to rank for very specific, high-intent questions medical-device companies actually type when they hit a regulatory issue.
  • Give a reason to convert. Built helpful, downloadable resources behind those queries so prospects had a reason to leave their details.
  • Nurture to close. Re-engaged downloaders to convert helpful content into high-value consultancy deals.

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