CASE STUDY · BRAND IDENTITY

LEAP, small steps, big brand °

Leeds Encouraging Activity in People needed a brand as warm and welcoming as the programme. Bright, human, and a world away from clinical health messaging.

Brand Identity
Graphic Design

Client: LEAP, Active Leeds
Service: Graphic Design
Sector: Charity & Public Sector

The Work

Bright, human, never clinical.

1 full brand system, guidelines and all
5 touchpoints branded: brochure, out-of-home, app, workwear and social
3 partners aligned: LEAP, Active Leeds and the NHS

The Brief

LEAP, Leeds Encouraging Activity in People, helps people get moving in a way that actually fits their lives. Small steps are better than no steps, as the campaign puts it.

The brand needed to feel warm, encouraging and human. The opposite of a stern health leaflet, and welcoming to everyone.

Find your confidence.

The Idea

We built a full-spectrum system: bright rings, friendly Futura type, and a palette that covers everyone rather than picking a lane. It looks like movement, and it looks like it means it.