The Brief
JRO Electrics does the serious, safety-critical stuff: testing, certificates, making sure a house will not try to kill you. The brand needed to look every bit as dependable.
The brief was sharp and professional, with enough personality to stand out in a sea of identical trades vans.
The Idea
We built it around a bold lightning bolt, an electric green, and a confident charcoal. Instantly readable at a glance, whether it is a website or the back of a T-shirt.









