The Brief
Flooring by Nature makes flooring from the good stuff: wood, cork and wool. The kind of thing you want underfoot and feel slightly smug about. The brand needed to feel the same way: natural, premium and quietly confident.
There was a second brand in the mix too, Wool, so the system had to stretch across both without losing the thread.
The Brand
We built the identity around soft sage, warm cream and the texture of the materials themselves. Nothing shouty. Just a calm, grown-up look that lets a beautiful floor be the hero.
Sage, cork and oak, the whole brand in a handful of natural tones.
Across the Range
From the brochure to the business cards to the social feed, the same calm runs through it. Two brands, one considered system, no loose ends.
A breath of fresh air.
