The Brief
The brief was to use SEO best practices to increase search rankings and create visitor-focused resources that drive conversion, for a client in a niche consultancy-based industry.
What We Did
We researched the questions people were asking and, to hone in on the right intent, highlighted any search term that suggested the user wanted to solve the problem themselves. We then built resources to help them along the way. At worst, we established the website as a trusted, reliable directory of resources and grew brand awareness meaningfully. At best, we created a bank of resources that feeds a consistent funnel of hyper-relevant leads.
