The Brief
Catapult Sports wanted to showcase their athlete monitoring and video-analysis solutions, recently adopted by Luton Town FC on their return to the Premier League, to build brand awareness and reinforce their position among top-tier teams. The campaign set targets for impressions, form submissions and lead generation.
What We Did
We created a feature video and supporting blog built around Luton Town’s adoption of the technology, working with key figures at the club to show how Catapult’s tools support player performance and preparation. The film and assets were optimised for launch across Catapult’s platforms to support their lead-generation objectives.
